CRP Print & Packaging, one of Europe’s leading independent print and packaging groups, are delighted to have won three awards at the prestigious POPAI ceremony, including gold, for best temporary display of the year for their Walkers ‘Do Us A Flavour’ Impulse Hopper Display. The winning entry was received following the display also winning gold for best ‘temporary display in the Grocery and General Merchandise & Snack Products category, along with an Innovation Award.
This great achievement follows the company’s success earlier this year at the European POPAI Awards, where they won a gold award for their Pringles Rice Infusion Display.
The hanging display utilises one structural design which enables the unit to be placed in a number of impulse sittings including: chiller cabinet sides with suction cups, gondola ends and tensile barriers with cable ties, as well as floor placements with single or double sided options.
The hopper was designed for a range of retail environments, from garage forecourts to retailers such as Boots and Superdrug. In each retailer environment two units were placed to cover the range of six new flavours. Each hopper contained 24 bags of crisps, the same number as the current SRP quantity. Each display was sent direct to store in a flat packed format and erected and placed by store staff.
Matt Goddard, Category Brand Manager – Impulse at Walkers said, “The Do Us A Flavour” hopper was a great example of creating a unit to generate new space in store. The flexibility of the unit in the way that it could be fixed to units in store through ties and suckers meant that there was always an appropriate solution for every store. The result of this unit was that we were able to execute a marketing event and launch incremental NPD in a customer we wouldn’t have been able to otherwise.”
“Our ability to create temporary displays that increase sales and influence consumers at the point of purchase is vital to our success.” Says Mike Devine CRP’s Display Sales Manager. “Working with many of Europe’s largest brand owners, we have a unique insight into designing POP units that influence consumer purchasing behaviour, and CRP winning the best temporary display of the year demonstrates that understanding.”