Coca-Cola Europacific Partners Great Britain Limited (CCEP) alcohol ready-to-drink portfolio has secured a partnership with Wembley Stadium Connected by EE, becoming its official alcohol ready-to-drink (ARTD) supplier, and exclusive ARTD provider for the next five years.
This agreement marks a milestone moment for CCEP’s ready-to-drink portfolio, aligning its best-loved branded pre-mixed cocktails with one of the world’s most iconic venues – globally renowned as the home of football, a symbol of English culture and a legendary stage for world-class music.
In Great Britain alone, the ARTD category is now worth over £656 million in values sales[1] and is growing faster than any other alcohol segment[2].
CCEP will supply its full alcohol ready-to-drink portfolio to Wembley Stadium, offering fans a range of pre-mixed serves across match days and concerts. The line-up includes:
- Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar, Jack Daniel’s & Coca-Cola Cherry
- Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
- BACARDÍ & Coca-Cola Original Taste
- Schweppes cocktails: Gin Twist, Paloma Bliss
The partnership is live now, and more than 3 million people are expected to visit Wembley Stadium throughout 2025.
Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB, said: “We’re incredibly proud to be joining forces with Wembley Stadium – a venue recognised across the globe.
“This partnership marks an exciting new chapter for our alcohol ready-to-drink strategy, as the category continues to reshape how people drink – whether that’s picking up a pre-mixed serve in the supermarket, choosing from our range in convenience store chillers, or now enjoying them at some of the country’s biggest live events.
“By combining world-class spirits with iconic soft drinks, we’re delivering the flavours people love in a format that suits the moment – whether it’s a game, a gig or a night to remember.”
James Gray, Commercial Director at The FA, said: “We’re thrilled to welcome Coca-Cola Europacific Partners to Wembley Stadium as our exclusive alcohol ready-to-drink provider. Their brands are a natural fit for our audiences – instantly recognisable, easy to enjoy and built for big occasions.
“At Wembley, everything we do is about enhancing the live experience. With CCEP’s support, we’re adding another dimension to that – helping fans celebrate the moments that matter, with drinks they love.”
¹ Nielsen Total ARTD Value MAT 14.06.25
² IWSR 2024 – Retail + AFH
Comments are closed.