Coca-Cola Europacific Partners Great Britain Limited (CCEP) alcohol ready-to-drink portfolio has secured a partnership with Wembley Stadium Connected by EE, becoming its official alcohol ready-to-drink (ARTD) supplier, and exclusive ARTD provider for the next five years.

This agreement marks a milestone moment for CCEP’s ready-to-drink portfolio, aligning its best-loved branded pre-mixed cocktails with one of the world’s most iconic venues – globally renowned as the home of football, a symbol of English culture and a legendary stage for world-class music.

In Great Britain alone, the ARTD category is now worth over £656 million in values sales[1] and is growing faster than any other alcohol segment[2].

CCEP will supply its full alcohol ready-to-drink portfolio to Wembley Stadium, offering fans a range of pre-mixed serves across match days and concerts. The line-up includes:

  • Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar, Jack Daniel’s & Coca-Cola Cherry
  • Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
  • BACARDÍ & Coca-Cola Original Taste
  • Schweppes cocktails: Gin Twist, Paloma Bliss

The partnership is live now, and more than 3 million people are expected to visit Wembley Stadium throughout 2025.

Elaine Maher, Associate Director, Alcohol Ready-to-Drink at Coca-Cola Europacific Partners GB, said: “We’re incredibly proud to be joining forces with Wembley Stadium – a venue recognised across the globe.

“This partnership marks an exciting new chapter for our alcohol ready-to-drink strategy, as the category continues to reshape how people drink – whether that’s picking up a pre-mixed serve in the supermarket, choosing from our range in convenience store chillers, or now enjoying them at some of the country’s biggest live events.

“By combining world-class spirits with iconic soft drinks, we’re delivering the flavours people love in a format that suits the moment – whether it’s a game, a gig or a night to remember.”

James Gray, Commercial Director at The FA, said: “We’re thrilled to welcome Coca-Cola Europacific Partners to Wembley Stadium as our exclusive alcohol ready-to-drink provider. Their brands are a natural fit for our audiences – instantly recognisable, easy to enjoy and built for big occasions.

“At Wembley, everything we do is about enhancing the live experience. With CCEP’s support, we’re adding another dimension to that – helping fans celebrate the moments that matter, with drinks they love.”

¹ Nielsen Total ARTD Value MAT 14.06.25
² IWSR 2024 – Retail + AFH

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