- The eagerly anticipated Coca-Cola Christmas Truck Tour is back, bringing uplifting moments of festive magic to people nationwide.
- 15 years since its first UK journey, the tour will visit 15 locations across the nation.
- Coca-Cola will continue its partnership with FareShare to support its mission of getting good-to-eat surplus food to people in need, aiming to provide 1 million meals this winter.
The festive season officially kicks off as Coca-Cola announces the much-anticipated return of its iconic Christmas Truck Tour! Marking 15 years since its first UK journey, this year the tour will visit 15 locations across the nation, inviting everyone to ‘Refresh Your Holidays.’ It aims to transform the festive hustle into cherished moments of pure joy by delivering immersive experiences and bringing communities together to embrace the spirit of Christmas.
At every destination, the Truck Tour transforms into a truly magical winter wonderland. The iconic red truck, dazzling under a canopy of twinkling lights, creates the perfect scene for festive selfies and cherished memories. Visitors can immerse themselves in engaging festive games, win exclusive Coca-Cola merchandise, and refresh their spirits with an ice-cold Coca-Cola, Coke Zero or Diet Coke.
The Coca-Cola Christmas Truck Tour has become a cherished part of the UK’s countdown to Christmas, with millions eagerly awaiting its arrival. Building on last year’s success, which welcomed over 53,000 attendees, the tour continues to offer unbeatable memories, with every visitor getting to take their photo in front of the iconic Truck, and partnerships with retailers to deliver even more festive excitement in-store.
In the spirit of the season, Coca-Cola will continue its partnership with FareShare, the UK’s leading food redistribution charity. To celebrate the return of the iconic Truck Tour and its mission to bring joy, Coca-Cola will make a direct donation to FareShare, equivalent to 1 million meals, supporting their vital work in getting good-to-eat food to those who need it most – right across the country.
Building on this commitment, Coca-Cola is also partnering with Tesco to spread festive goodwill through the meal deal. For every Tesco Festive Meal Deal purchased with any 500ml Coca-Cola Original Taste, Coca-Cola Zero Sugar or Diet Coke (including flavours), Coca-Cola Europacific Partners will donate 20p to FareShare. These funds will again support FareShare’s mission to redistribute good-to-eat food to people and communities in need across the UK this Christmas season.
Graham Kelly, Head of Fundraising at FareShare said: “We are so grateful to Coca-Cola for their continued support for FareShare. This incredibly generous donation means this festive season the equivalent of 1 million meals will reach people and communities in need. Every day, food from FareShare reaches over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital services. Coca-Cola’s support for FareShare is instrumental in strengthening communities and improving lives in every region of the UK. Together, we can create lasting change, one meal at a time.”
This year’s Coca-Cola Christmas campaign will also include:
- New Festive Packaging: For 2025, both Coca-Cola and Diet Coke packs will feature brand-new Christmas designs, adding an extra festive touch to the holiday line-up.
- On-Pack Prizes: The new festive packs will feature a promotion inviting fans to scan on-pack QR codes for the chance to win incredible prizes and festive surprises.
Rob Yeomans, Vice-President, Commercial Development at Coca-Cola Europacific Partners (CCEP) GB, said: “Coca-Cola remains synonymous with Christmas and our Christmas Truck Tour brings festive excitement to towns across the country. These moments don’t just build brand love – they drive real retail value. By combining this heritage with new on-pack promotions, eye-catching festive packaging and our important partnership with FareShare, we’re helping retailers capture more footfall and unlock seasonal sales opportunities.”
For those unable to visit the Coca-Cola Christmas Truck in person, the festive on-pack promotion across Coca-Cola Zero Sugar, Coca-Cola Original Taste, and Diet Coke packs offers a chance to win thousands of festive gifts by scanning QR codes.
Keep an eye on the Coca-Cola Instagram channel @Cocacolagbi in the coming weeks for the full schedule of exciting Truck Tour stops across Great Britain.
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