Centrum delivers its most concentrated vitamin d formula in a multivitamin

Centrum, a brand backed by over 40 years of nutritional science, is expanding its core range of multivitamins (MVM). Centrum Vitamin D Boost is enhanced with added vitamin D – delivering six times more of the micronutrient than Centrum Advance.

NHS guidance recommends everyone in the UK take a vitamin D supplement over the colder months*[1]. Centrum Vitamin D Boost has been developed in response to growing consumer awareness around the importance of vitamin D[2], with research showing that 36% of the market currently takes a single vitamin D supplement to increase their intake[3].

Centrum Vitamin D Boost simplifies consumer supplementation by combining a wide range of additional daily vitamins with a 30 micrograms dose of vitamin D. Vitamin D contributes to the normal function of the immune system while vitamin B12 helps unlock energy from your diet and calcium helps support normal muscle function – all in a single, easy-to-take daily tablet.

Monica Michalopoulou, Marketing Director GBI at Haleon, says “More and more people are recognising how important vitamin D is for their overall health – and it’s no surprise that vitamin D supplements are seeing strong growth within the market[4].

“With Centrum Vitamin D Boost, we set out to simplify that routine by combining an enhanced amount of vitamin D (compared to Centrum Advance) along with essential vitamins – delivering a high-quality multivitamin in one convenient tablet.”

Designed with both consumers and healthcare professionals in mind, Centrum Vitamin D Boost provides a high-quality, value-driven option for those seeking a more streamlined and effective approach to daily supplementation. For pharmacy and grocery retailers, the new launch presents a strong opportunity to meet the increasing demand for enhanced multivitamin options.

Available in packs of 30, the new product will be available in all major retailers and online ahead of the winter months.