The soft drinks brand strengthens its portfolio, marking a strategic move to support retailers seeking premium, flavour-led hydration, made with real fruit.
Cawston Press enters the flavoured sparkling water category with the launch of Cawston Press Sparkling Water, a new two-flavour range designed to bring real fruit juice and premium credentials to everyday hydration, made with just real pressed fruit juice and sparkling water.
Launching with Squeezed Lime and Pressed Watermelon, the range blends sparkling spring water with real pressed fruit, made with no added sugar, no sweeteners or fruit juice concentrates – staying true to the brand’s longstanding No Jiggery Pokery promise. The launch follows the growing trend to swap caffeinated or sugary drinks for hydrating options, as consumers increasingly prioritise hydration-focused products as a daily wellness essential.
As with all Cawston Press drinks, the new range puts fruit front and centre, delivering a full, satisfying taste that bridges the gap between plain sparkling water and traditional carbonated soft drinks. Ideal for shoppers seeking a more premium alternative to standard sparkling water. In a category that can often feel confusing for shoppers, the range focuses on clear labelling, real ingredients and great taste, without feeling misleading on pack.
Steve Kearns, Managing Director says, “Sparkling water is a growing category, but we saw a clear opportunity to do things differently. Consumers want great tasting clean ingredients even when they’re choosing flavoured sparkling water. Using real pressed fruit, we’ve created a sparkling water that delivers genuine full-on fruit flavour without adding anything unnecessary. For retailers, we’re offering a premium option that stands out on shelf and speaks directly to today’s health-conscious shopper.”
Squeezed Lime
A crisp, zesty hit of squeezed lime juice blended with sparkling spring water for a naturally fresh flavour.
Pressed Watermelon
Sparkling spring water with real pressed watermelon juice and a squeeze of lemon for a refreshing and naturally fruity drink
The launch reflects Cawston Press’ belief that making drinks properly, with real pressed fruit and no unnecessary additions, builds consumer trust as well as delivering a superior taste.
Cawston Press Sparkling Waters are available from 2nd February in individual 440ml cans targeting on-the-go hydration and 4x330ml multipacks, designed for consumers to stock up their fridges. The Cawston Press Sparkling Waters are available at Ocado, Amazon, various wholesalers and cawstonpress.com. Multipack of 4 cans from RRP £5.25, Single 440ml can RRP £1.95.
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