For the third year running, Kellogg’s is partnering with the EFL, Manchester City, Celtic FC and Rangers FC to help…

Holie’s, the Dutch disruptor that’s shaking up the cereal aisle, today confirms its first national…

Alpen, the UK’s number one Muesli brand[ii], has returned to the air for 2026 as…

Biona, the number one organic food supplier to leading UK retailers, is pleased to announce…

Get ready to kick off the new year with a bold new taste sensation as…

Sweet, spicy, and downright irresistible – one of the UK’s first-ever spicy breakfast cereals is…

Leading free from food brand FREEE is extending its popular breakfast offering with the launch of its…

FREEE, a leading brand in gluten free foods, is expanding its popular home-baking range this…

It’s clear from the research that consumers are increasingly looking for breakfast options that are…

Two new products launch alongside “Breakfast Better” campaign Today KP Snacks announces the launch of…