The trio of truly contemporary Caribbean sauces lands in the condiment aisle of Tesco stores and online today
Caribbean sauce brand, Nimi Nosh, hits supermarket shelves today bringing bold and vibrant flavours from the food markets of Kingston to UK kitchen tables. Nimi Nosh launches with three contemporary Caribbean sauces and marinades available in 400 Tesco stores and online, Epic Jerk Quick Marinade & Sauce (250ml; RRP £3.30), Cracking Curry Quick Marinade & Sauce (250ml; RRP £3.30) and Authentic Pepper Sauce (150ml; RRP £2.85).
Founded by Jamaican-born Londoner, Nicole Michael (‘Nimi’) and inspired by her mother’s flavour-packed sauce recipes (‘Nosh’), Nimi Nosh is here to lead the Caribbean food and drink revolution in the UK.
After trialling and perfecting at over 70 food markets and events over the last two years, this national retail debut marks a major milestone for the independent brand and the condiment category, which introduces Nimi Nosh to the mainstream sauce aisle.
Created for full-on flavour and versatility with a simple blend of impactful, plant-based ingredients, Nimi Nosh’s sauces can be used for pouring, dipping, seasoning and marinating, spicing up any recipe with the true taste of Jamaica. Their retail debut comes during an exciting time for the sauce category, with consumers craving spice, newness and global flavours like never before. In 2023, the UK market for table sauces hit £1bn* with hot and spicy sauces continuing to drive significant value growth.
Nicole Michael, Founder of Nimi Nosh, says:
“Growing up in a big Jamaican family, I learnt that every meal is an opportunity for full flavour and true food love. My food adventures are all thanks to my Mum, a food market trader in Kingston, Jamaica. I was mesmerised by her artistry in combining specific spices to create sauces that brought sunshine to the hustle and bustle of my town and its people.
“This is what we’ve bottled up in this range, a way to ‘jam’in the flava’ to every meal and make it memorable for busy consumers who so often mix up their cuisines in the name of inspiration, invention and joy. I couldn’t be happier to see it on supermarket shelves, available for everyone to taste. This is the spiciest thing to ever happen in mainstream world cuisine and with big tings planned, we’re just getting started!”
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