Cauldron Foods is kicking off the year with the launch of Cauldron Express – a four-strong tofu range delivering big flavour with zero fuss.
Available now in Tesco, the high-protein, plant-powered Cauldron Express range claims the title as the fastest tofu on the market. Cooking in just 5 minutes, the range has been created to get more shoppers diving into the delicious world of tofu by tackling two of the biggest drivers for trial – taste and speed[1].
Lucy Grogut, Marketing Director at Cauldron Foods, said: “Despite being the fastest growing sector[2], worth £57.5m[3], our consumer research identified that tofu is still commonly seen to be tricky to cook and prepare, often resulting in a bland flavourless finish and kitchen frustrations. The new Cauldron Express range brings delicious punchy flavours, with a 5-minute cook time and convenient pressed and dressed formats that address these barriers, giving consumers the tofu ‘’ta-da’’ moment they need.
“We know we will stand out with this range, as it brings something truly unique to the market, that can’t be found anywhere else in the tofu fixture. We’ve used our signature plant alchemy to create bold, delicious products that remove the perceived ‘faff’ of tofu prep. Giving consumers, and retailers, something genuinely new, exciting and distinctive in a competitive category.”
THE RANGE…
Cauldron Express Marinated Tofu pieces
Punchy, aromatic, five-minute masterpieces. Dialling up Cauldron’s unique blend of herbs and spices, these super convenient marinated pieces pack bold, Asian-inspired flavour and deliver a delicious dinnertime win in minutes. Perfect tossed through a stir fry, tucked into a wrap or sprinkled over salad.
Cauldron Express Teriyaki Marinated Tofu (RRP £2.75*, 160g) – also available in Waitrose this month.
Cauldron Express Ginger & Garlic Marinated Tofu (RRP £2.75*, 160g) – a fresh new look for Cauldron’s existing Marinated Tofu Pieces, now renamed to spotlight the flavour.
Cauldron Express Grillable Tofu
Tofu built for the heat. Super-firm, pre-marinated and ready to grill, griddle or BBQ. These high-protein blocks don’t crumble under pressure, they rise to the occasion, bringing flavour-packed, plant powered oomph to any plate.
Cauldron Express Oregano & Thyme Grillable Tofu (RRP £2.30*, 180g, Serves 2)
Cauldron Express Smoky BBQ Grillable Tofu (RRP £2.30*, 180g, Serves 2)
The Cauldron Express range will roll out further from May 2026.
Lucy concludes: “We’ve seen positive movement across all key brand equity measures recently, with Cauldron growing in brand awareness and recommendation in Q3 2025, and improvements in brand perceptions of taste, value, quality and health over the past year[4]. Innovation is central to Cauldron’s DNA and placing ourselves in even more kitchen occasions by focusing on distinct and delicious flavour profiles alongside versatility and ease is key to sustaining that momentum.
“Our range is packed with tasty plant possibilities. This latest launch continues our mission to deliver unique and perfectly balanced flavours with real nutritional benefits, wrapped up in convenient products that fit perfectly into busy, modern lifestyles. But convenience does not come at the expense of flavour. Every single one is packed with the perfect combination of plants, flavours, herbs and spices that we know consumers love. They’re full of moreish mouthwatering flavour, not a bland bite in sight.”
*RRP set at the discretion of individual retailers.
[1] NIQ research data, Feb 2025
[2] NIQ 52 we 1.11.2025
[3] NIQ, Panel & RMS, 52 w/e 19.05.25
[4] Blue Yonder Brand Tracking YoY
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