Ben & Jerry’s, the UK’s number one luxury pint brand[1], is today venturing into more formats with its NEW Cookie Dough Ice Cream Sandwich, tapping into the appetite for ice cream within the snacking sector that is set to grow +6.7% in three years[2].
The launch, available in single and four-pack SKUs, combines the popularity of Ben & Jerry’s number one pint flavour[3] with even more cookie-euphoria than ever before. Each decadent treat features two soft vanilla-and-cocoa swirled cookies gently hugging rich vanilla ice cream packed with plenty of chunks of cookie dough.
Lucy McManus, UK Brand Manager, Ben & Jerry’s, commented on the new launch: “We’re delighted to bring our new Cookie Dough Ice Cream Sandwich to Ben & Jerry’s fans across the country, giving them more ways to enjoy their favourite flavour. From a sweet snack at home to an on-the-go indulgence, there was only one way we could top our most-loved Cookie Dough and that was by sandwiching it!”
The NEW Cookie Dough Ice Cream Sandwich is made with Fairtrade Certified sugar, vanilla, and cocoa, plus eggs from free range hens.
Ben & Jerry’s Cookie Dough Ice Cream Sandwich 4 Pack (68ml x 4) RRP* £5 will land in Asda and Morrisons from early January 2026. Ben & Jerry’s Cookie Dough Ice Cream Sandwich (120ml) RRP* £2.50 will also be rolling out nationwide.
[1] Nielsen GB_Total Cov during Latest 52 Wks – w/e 29/11/2
[2] Euromonitor 2023-2026 CAGR. ANZ, Western Europe and Eastern Europe.
[3] Nielsen GB_Total Cov during Latest 52 Wks – w/e 29/11/2
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