Ben & Jerry’s, the most innovative and trendsetting ice cream brand globally*, is accelerating its growth by launching two new indulgent SKUs inspired by iconic bakery treats: Ben & Jerry’s Churrifically Churros-y and Ben & Jerry’s Strawberry Doughnut-eee.
As research finds that the number one reason for buying ice-cream is as an indulgent treat**, these new flavours are designed to be the most indulgent Ben & Jerry’s pints yet, fully loaded with five elements (chunks & swirls) and perfect for a new, trend-driven moment.
Ben & Jerry’s Churrifically Churros-y features five different delicious elements inspired by the nostalgic churros experience: a mix of caramel and sweet cream ice creams, cinnamon sugar pieces, gooey chocolatey swirls and churros-style chunks.
Ben & Jerry’s Strawberry Doughnut-eee features five bakery inspired elements to satisfy doughnut cravings: a mix of strawberry and sweet cream ice creams, white ampersand chunks, jammy strawberry swirls and doughnut-style dough chunks.
In Ben & Jerry’s true trendsetting nature, the new pints are inspired by global consumer trends and are designed to be an delicious indulgent snack, which is the most in-demand space in snacking and treating (31%).***
The new SKUs are made with Fairtrade Certified vanilla, sugar, and cocoa.
Lucy McManus, UK Brand Manager at Ben & Jerry’s, commented on the new launches: “We’re thrilled to introduce two indulgent new ice creams from Ben & Jerry’s. The new tubs are focused on accelerating growth through innovation that levels up the Ben & Jerry’s globally-adored offering. Our consumer testing has told us that churros and doughnuts are particularly popular among a young audience and are top scoring on purchase intent, especially among 18–34-year-olds, so we are confident this launch will drive excitement among this demographic.”
Ben & Jerry’s Churrifically Churros-y and Ben & Jerry’s Strawberry Doughnut-eee will be rolling into freezers at Ocado today, with a recommended retail price (RRP) of £5.75
*Source: Unilever Kantar Brand Power scores through Q3 2024
**Source Streetbees EU Demand Spaces 2023
*** Source: Streetbees – Demand Moments EU 2023 (Top snacks, treats & beverages & IC boost data)
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