Discover a wondrous side to the gin brand with Another Hendrick’s, the first new expression in nearly a decade
Hendrick’s Gin invites curious imbibers to discover another wonderous side of the gin brand with the release of Another Hendrick’s. The first new permanent addition to its line up in nine years, the wondrous new spirit celebrates another side of Hendrick’s personality, infused with marvellous rose and cucumber, and layered with bright, light orange blossom and decadent, silky-smooth cacao beans housed in a striking white bottle.
Inspired by her love for chocolate and flowers, Hendrick’s Master Distiller Lesley Gracie set out to solve the creative conundrum of creating a gin containing cacao, which so few do. With the imagination to look beyond the obvious and make the improbable possible, Lesley used her penchant for chocolate and inspiration from the hothouses at the Hendrick’s Gin Palace to create Another’s Hendrick’s, enhancing the characteristic Hendrick’s flavour with velvety rich notes of cacao and bright citrus elements for a smooth finish.
“Another Hendrick’s is the complete opposite of what we’ve been doing for the past 25 years, and the delectable combination of orange blossom and cacao beans is really rather unusual,” said Lesley Gracie, Hendrick’s Master Distiller. “As a spirit with endless possibilities, I wanted to find a way to combine two of my favourite things in a way that felt authentic to Hendrick’s. After experimenting with different elements from the Hendrick’s Gin Palace’s tropical greenhouse, I discovered this brilliant profile featuring a depth of flavour, hint of sweetness and lift of freshness that is completely distinctive”
It’s truly very Hendrick’s to take two things and create something sublimely distinctive and different. There’s always been a duality that exists in Hendrick’s – the unusual duo of rare stills makes sure of that, simultaneously offering both complexity and lightness. The odd infusion of cucumber and rose has been the distinctive signature of Hendrick’s since its inception. And now there’s a new beyond-the-obvious gourmet combination of orange blossom and cacao that tastes and feels very Hendrick’s indeed.
“Hendrick’s has always been a brand that leads with creativity and originality, subverting category norms and conventions as a matter of course,” said Nora Torpey, Hendrick’s Global Brand Managing Director. The release of Another Hendrick’s supercharges this and is far more than a line extension. By releasing ‘another’ side of ourselves, we make Hendrick’s more dynamic, more culturally resonant, and more powerfully positioned to lead the next era of premium spirits growth.”
Another Hendrick’s celebrates the duality that exists not only in the brand but all of us. Identical in its core qualities to the classic Hendrick’s Gin, but different in how it evokes them, bringing forward a new generation of gin lovers. The only innovation in the brand’s history to be launched globally across all markets, it marks the start of an extraordinary year ahead for Hendrick’s, dotted with experiential events set to redefine the category once more.
“Our signature serve, The Hendrick’s Spritz, balances our crisp gin with olive brine and the delicate flavour of apple and prosecco to result in a refreshing pre-dining cocktail. Now, we’ve added Another Hendrick’s Spritz to our lineup, harmonizing citrus notes for a vibrant cocktail that allows the gin to sing,” said Charmaine Thio, Hendrick’s Global Brand Ambassador. “This serve blends Another Hendrick’s Gin with apple juice, prosecco, soda and splash of cherry liqueur for a rose tint, finished with our signature cucumber slices, a cocktail cherry and a lemon twist. A light and refreshing offering that balances the sweetness of the fruits with the pull of cacao.”
Another Hendrick’s Gin launches nationwide across the on and off trade, including 408 Sainsbury’s stores from 22nd February, Amazon from 9th March, and selected on trade venues including Slug & Lettuce, Be At One and The Lanesborough.
Hendrick’s Gin & Another Hendrick’s have an ABV of 41.4% and a RRP of £33.00. For further information, visit www.hendricksgin.com, follow Hendrick’s on social media @hendricksgin and via the hashtag #ANOTHERHENDRICKS. Please drink the unusual responsibly.
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