The grocery industry’s must-attend festival for networking, brand visibility and team recognition is back and announces world-class headline acts
Scissor Sisters will headline Barcode Festival 2026, as the grocery industry’s biggest one-day live music and fundraising event returns to the iconic grounds of Kenwood House in London on 2 July.
Organised by GroceryAid, to raise awareness and vital funds for the financial, emotional and practical support it provides to grocery workers, the event brings together more than 6,000 professionals from across grocery, FMCG and the wider supply chain for an unforgettable day of world-class entertainment, brand experiences and industry networking. Ticket sales for Barcode 2026 are now live.
This year’s festival promises a standout music line-up, on the Bulldog Main Stage sponsored by Edgewell:
· Fresh from their 2025 reunion tour, including a legendary Saturday night Glastonbury set, headliners Scissor Sisters are going to keep the party going with their signature mix of chaos, glam, grit and unapologetic queer joy.
· With their first live shows in 8 years, the festival headlining dance phenomenon Faithless will take to the stage with a punky, funky and uplifting performance.
· Chart-topping Isle of Wight five-piece Wet Leg are set to give an unapologetically bold performance of their hits including mangetout, Chaise Longue and Wet Dream.
· The world’s biggest sing-along party MASSAOKE®, will get the crowd going with a brilliant live band playing hairbrush anthems from across the decades, accompanied by giant video lyrics.
New for this year, the second stage sponsored by Mondelez will host a plethora of fun and exciting acts to include, a vibrant, cross cultural set with Asian Desi influence from the grocery industry’s own DJ Naeem, a magical mystery tour of the Fab Four from The Beatles Dub Club, a performance from Drag Race UK Royalty Ella Vaday. The day will come to a close with Cameron Jack with a set designed to transport guests to the White Isle of Ibiza.
Barcode is now one of the largest gatherings of the grocery community, offering teams an opportunity to step away from the day-to-day and reconnect with colleagues, contacts and customers in a unique, relaxed environment for strengthening relationships, rewarding teams and recognising success.
The day is a celebration of the sector and a platform for collaboration, bringing industry figures together, and combining top entertainment with immersive brand activations and delicious complimentary food and drink from leading grocery brands: creating an all-inclusive experience for attendees.
Barcode Festival 2026 will build on the success of previous years – 2025’s event brought 6,000 industry colleagues, including over 1,000 retail colleagues, and 118 brand activations and raised over £1.4 million for GroceryAid, showing good vibes can raise funds for a great cause.
Kieran Hemsworth, CEO of GroceryAid comments: “We’re excited for this year’s incredible line-up at Barcode, including Scissor Sisters, Faithless, Wet Leg and MASSAOKE®. With live music throughout the day, we’re set for a brilliant celebration of the grocery industry.
“Barcode encapsulates the vibrancy and creativity of the grocery sector, whilst giving back to the industry. Not only does the event provide a unique opportunity to showcase products to thousands of industry colleagues, increase connections, reward colleagues, and have a good time; it raises vital funds, ensuring even more grocery workers can access the help they’ve earned.”
For brands, Barcode is the ultimate platform to activate immersive experiences, launch NPDs and provide samples to create memorable connections with B2B target audiences. With over 600 commercial contacts in attendance from across 18 of the UK’s biggest retailers Barcode is an unmissable opportunity to get your brand in front of the right people. Brand activation packages can be found here.
For teams, Barcode is a unique chance to enjoy time together, recognise and reward hard work and host branded hospitality zones. Many companies plan a ready-made team party at Barcode, with the benefit of supporting the wider industry at the same time. For everyone, it’s a distinct networking opportunity with access to all major retailers in a single place, in a relaxed, informal setting.
For more information and to secure tickets, visit www.barcodefestival.co.uk
Comments are closed.