Twenty years of progress delivers up to 58% reduction in equipment attrition 

Bakers Basco, the national membership scheme established by the UK’s leading plant bakers to manage and protect industry-standard bread baskets and dollies, is celebrating its 20th anniversary marking two decades of innovation, collaboration and commitment to safeguarding the bakery supply chain.

Founded by Allied Bakeries, Fine Lady Bakeries, Frank Roberts & Sons, Hovis and Warburtons, Bakers Basco was created to provide a unified, industry-wide solution to the growing challenge of equipment misuse, loss and theft. Twenty years on, the organisation plays a critical role in ensuring the efficient delivery of bread and morning goods across the UK, while supporting sustainability and circular-economy goals.

Over the past two decades, Bakers Basco has consistently invested in technology, awareness campaigns and frontline recovery operations to protect millions of reusable plastic bread baskets and dollies that remain essential to daily grocery logistics. Early adoption of GPS tracking technology, followed by next-generation 4G tracking and alarm systems, enabled the organisation to locate and recover missing equipment more efficiently than ever before.

Richard Hodgson, Director of Logistics at Allied Bakeries said: “Bakers Basco’s strength lies in collaboration between bakers, logistics partners, retailers and the wider supply chain. Over 20 years, that collective approach has protected vital assets, reduced waste and helped the industry operate more sustainably. We’re proud of what has been achieved and focused on building on that momentum for the future.”

Bakers Basco has also pioneered innovative deterrents, including the introduction of a specialist “glitter” additive embedded into plastic baskets and dollies. This additive allows the material to be identified even after recycling or reprocessing and actively discourages illegal recycling, reinforcing Bakers Basco’s commitment to protecting assets while supporting responsible plastic recovery.

Paul Empson, General Manager of Bakers Basco, added: “When Bakers Basco was established 20 years ago, the aim was simple – to protect a shared pool of equipment that underpins the UK’s bread supply. What we’ve built since then is a highly collaborative operation that combines technology, education and on-the-ground expertise to keep equipment in circulation and out of landfill.”

Education and awareness have remained central to Bakers Basco’s approach. From national appeal campaigns and sector-specific posters to targeted outreach for delivery drivers, market traders, convenience stores, festivals, councils and waste management companies, the organisation has worked tirelessly to highlight the environmental and operational impact of equipment misuse.

These efforts have delivered tangible results. Since 2013, Bakers Basco has achieved a 40% reduction in basket attrition and a 58% reduction in dolly attrition, demonstrating the long-term effectiveness of its recovery, enforcement and awareness programmes. In recent years, the organisation has also reported year-on-year increases in recovery activity, with an increase of 32% in the amount of Omega equipment recovered in the last 5 years together with the successful retrieval of more than 13,000 baskets and dollies from festivals and outdoor events in a single year. Dedicated investigation teams now operate across England, Scotland and Northern Ireland, supported by enhanced training and protective equipment.

More recently, Bakers Basco has extended its influence through partnerships with organisations such as CrimeStoppers and by calling on online marketplaces to tackle the illegal sale of bakery equipment on social media and resale platforms.

As it looks ahead, Bakers Basco remains committed to innovation, partnership and protecting the infrastructure that keeps bread on shelves across the UK ensuring its equipment continues to support both supply-chain resilience and environmental responsibility for decades to come.

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