During 2024, impulse sales reached £33m and grocery sales reached £96m in the lead up to Halloween.
This cements Halloween as the biggest trading week during the autumn season in value sales – after the sunny weather has gone, and before the build up to Christmas festivities – demonstrating the importance of the event.
In 2024, Halloween week delivered £129m in the total market, and this year it is set to follow suit.
Alexander Wilson, Category & Commercial Strategy Director at HEINEKEN UK, comments: “When it comes to the brands people are purchasing, Foster’s 18 pack remains HEINEKEN UK’s best performing SKU during the Halloween season, followed by Foster’s 10 pack. However, a standout brand within the HEINEKEN UK portfolio during the lead up to Halloween is Strongbow Dark Fruit, which performs way above usual sales at this time, making it a must-stock for retailers and a high priority SKU for wholesalers to carry.”
With Strongbow Dark Fruit and Foster’s being core brands that perform well all-year-round, retailers and wholesalers don’t necessarily have to worry about having dead stock after the Halloween season has passed, but instead focus on how they display beer and cider in store and having full availability of these bestsellers. It is also worth thinking about how to facilitate trade up – for example, giving other core brands like Old Mout, Birra Moretti and Cruzcampo®, which caters to those watching their spend but still wanting something special, top shelf space.
“When it comes to in-store theatre, convenience retailers should consider using any themed PoS available and creating their own display near the front of the store which signals Halloween-themed promotions,” adds Wilson. “For example, a multipack of beer with snacks like crisps and nuts, to help inspire customers to purchase multiple items, and to get everything they need from one store.”
Ahead of this Halloween season, Fanta®, Universal Pictures and Blumhouse are delivering chills and thrills like never before with a global partnership which sees four horror icons come together for the first time in the ultimate Halloween line-up.
The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2) and M3gan (M3GAN 2.0), united over one insatiable craving: Fanta®! Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween. They may be from very different worlds, but this time, they share the same desire – They Wanta Fanta®.
Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres October 17) and Five Nights at Freddy’s 2 (in theatres December 5). Both films are from Blumhouse, the leader in horror.
Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavours, but for a limited time, they’re also after Chucky’s custom flavour: Fanta Forest Berries Zero Sugar. This berry flavour Fanta® is available worldwide alongside all four icons on cans across the full Fanta® flavour range. Portraits include Chucky on Forest Berries Zero Sugar; The Grabber on Fruit Twist and Fruit Twist Zero Sugar; Freddy Fazbear on Orange Zero Sugar and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.
Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations. This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both gen z and nostalgic adult audiences.
“All this activity gives shoppers a compelling reason to choose Fanta during this crucial trading period. We’re encouraging retailers to get behind the Fanta brand this Halloween, find creative ways to execute in store and take full advantage of the sales opportunity.”
From September to October and beyond, fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta® does, from the limited-edition packaging, to retail, vending machines, factories and real-life experiences.
Clare Newton, Trade and Shopper Marketing Manager at Swizzels, comments: “Halloween falls on a Friday this year, which means retailers should gear up in preparation for people making more of the occasion. Whether it’s hosting or attending a party, trick or treating, or a get-together for a spooky movie night, consumers are expected to stretch out their celebrations across the weekend.”
As an occasion, Halloween continues to increase in popularity across generations. With more people choosing to celebrate it year on year, there are greater opportunities for retailers to maximise sales throughout October. Halloween is now, more than ever, a key occasion in the sugar confectionery calendar, with sales continuing to grow as shoppers seek fun, affordable, accessible treats that work for all celebrations.
“Confectionery remains one of the most important categories for retailers to stock up on this season, with sales fuelled by trick or treating and parties. Decorations, costumes, soft drinks and savoury snacks are also popular categories as people prepare for these celebrations. Within confectionery, retailers should stock up on a range of formats, including seasonal packs, sharing tubs and bags and single confectionery, to cater to a variety of occasions and customer needs,” adds Newton.
“Retailers should think about introducing their Halloween displays by mid-September to cater to shoppers who want to prepare early for the occasion. Building the displays in advance also allows more time for repeat and impulse purchases and reminds shoppers who may be on a different mission that the occasion is coming up.”
At Halloween, Swizzels’ best-selling products are sharing formats, including treats like Swizzels’ Mummy Mix, Monster Treats, variety bags (Luscious Lollies, Scrumptious Sweets and Curious Chews), Sweet Shop Favourites and Party Mix tubs. These products are packed with individually wrapped sweets, making them perfect for trick or treating and an ideal choice for parties too. As such, retailers should stock up in anticipation of increased demand as people elevate their Halloween celebrations.
Additionally, products such as variety bags and the Sweet Shop Favourites range are all year-round favourites, so can be repurposed for other occasions should there be any stock remaining.
Halloween marks the return of Swizzels’ popular Mummy Mix, Monster Treats and Trick or Treat Lolly Mix, which are perfect for retailers looking to appeal to demand for themed products. Containing a variety of individually wrapped sweets, these packs offer something for everyone, making them ideal for trick or treating and sharing occasions.
Kathryn Hague, Head of Marketing at World of Sweets, comments: “Here at World of Sweets, we have over 40 Halloween products to choose from for 2025 including a huge range of new treats.
“Top sellers back this year include the Candy Realms Petrifying Pumpkin Cup, Crazy Candy Factory Bone Breakers, PEZ Impulse Halloween, Candy Realms Pumpkin Light Up Pop and Candy Realms Skull Candy Pop. Other popular Halloween confectionery treats include Kingsway Gummy Pythons, Candy Realms Halloween Mallow Stacker, Kingsway Gummy Pumpkins, Kingsway Jelly Filled Skulls and Kingsway Monsters.”
World of Sweets’ range of Candy Realms treats always go down well with customers, and this year the range is expanding with Twisted Mallows – strawberry flavoured marshmallows with tongue painting candy goo. Top sellers from last year’s Candy Realms seasonal range include the Halloween Mallow stacker, Skull Pops, Pumpkin Light Pops and Spooky Tubes.
Following the success of gummy lollipop sales, World of Sweets has also launched Candy Realms Spooky Gummy Pops, fruit flavour gummy lollipops in classic Halloween characters like a ghost, Frankenstein, witches hat and a pumpkin. These Halloween-themed treats offer great value at only 50p each.
Also from Candy Realms are the Skull Mallow Pops, with a bright and colourful design which is sure to stand out on shelves.
“During seasonal sales periods, it is important to offer a range of products at a range of price points,” adds Hague. “Some shoppers will be on the hunt for gifting items which they are willing to spend a little more on, while others will be seeking budget-friendly treats.”
Novelty confectionery treats from Crazy Candy Factory are always a top-seller among younger customers and those looking for seasonal themed gifts.
New for this year is the Crazy Candy Factory Monster Eyeball Ring Pop, an addition to the £1 novelty offering and available in strawberry, apple and blue razz.
Candy Cups are a great way for retailers to offer top-selling pick and mix lines in a resealable, portion-controlled cup, and they work great during seasonal periods.
This year, the popular Bonds Spooky Mix has been updated, with Pumpkin Marshmallows, Strawberry and Cream Flavoured Skulls. Also new for this year is the Candy Realms Halloween Horrors Candy Cup, filled with a great mix of Halloween treats.
Steve Waters, Seasonal Senior Brand Manager, Mars Wrigley, comments: “The Halloween season’s trajectory shows no signs of slowing, with consistent growth in participation, spend per household, and category penetration. Halloween is seeing a continued increase in popularity, with the growth of the season set to continue year-on-year.
Latest data reveals that household penetration increased by 3.3% in 2024 to 65%. As 66% of households in the UK claim to celebrate Halloween, there is an opportunity to capture the attention of a highly engaged audience (Nielsen).
This growing consumer interest, combined with Halloween falling on a Friday in 2025, makes the season a critical revenue driver for retailers – there is opportunity to drive incremental sales through product selection, impactful merchandising, and early season activation.
“Halloween’s evolution into a mainstream celebration creates opportunities for retailers who approach it strategically. By understanding the distinct roles different formats play and ensuring comprehensive ranging across all consumer needs, retailers can maximise this growing season’s potential,” adds Waters.
“It is crucial for retailers to consider wider consumer behaviour when it comes to the Halloween season, so they can capitalise on a variety of shopper missions. For example, 18% of households keep treats specifically for trick-or-treaters (Sky Cinema and Now), so providing bitesize confectionery for shoppers is a must.”
Considering other at-home celebrations, such as the 23% of households that bake at Halloween (Sky Cinema and Now), will help retailers to ensure their range is stocked with a variety of products that appeal to various shopper missions, in turn driving sales.
Sharing bags represent the largest Halloween segment, offering scale and relevance throughout the season. Large and extra-large sharing formats drive both penetration and basket spend, making them essential for pre-season engagement.
With 8 million shoppers purchasing tins and tubs at Halloween (up 1 million versus previous year), and 37% of tins and tubs shoppers making purchases during the season, this format plays a unique dual role (Kantar). Nearly half of Halloween tins and tubs purchasers will buy again at Christmas, creating valuable cross-seasonal loyalty.
Fun-size maintains a unique role within Halloween strategy, with the last two weeks of the season showing strong uplift. Importantly, only 20% of shoppers cross-shop between chocolate and fruity fun size (Kantar), demonstrating the clear need to provide a range of SKUs to cater to varying shopper preferences.
“With Halloween being a key season for sugar confectionery in the UK, limited edition launches offer a huge sales opportunity for retailers, who should be thinking about stocking up on special packs and how to generate in-store excitement,” says Waters.
“Introducing seasonal and themed limited-edition items in the aisle can help generate excitement and drive impulse purchases. Furthermore, by innovating product offerings, manufacturers can work with retailers to help tap into consumers’ desire for affordable indulgence at Halloween.”
To cater to cost-conscious consumers, confectionery retailers can curate creative and affordable product assortments. Retailers should offer a variety of pack sizes and mix-and-match options, allowing customers to purchase a variety of treats at lower price points or larger packs offering better value.
Convenience is key for consumers, as they want to be able to enter a store and easily find what they are looking for. The trend has a particular resonance for Mars Wrigley and its retail partners, with a continuous approach to delivering the best results for consumers.
Mars Wrigley is continuing its exciting partnership between M&M’S® and Disneyland® Paris for a limited-edition Halloween on-pack promotion.
The on-pack promotion offers shoppers the opportunity to win a range of prizes including a trip to Disneyland® Paris, tickets to Disney® Parks and M&M’S® goodies.
Running until 3 November, the on-pack promotion will be available across a wide range of packs and be supported by a multimillion-pound media investment to drive awareness and footfall.
Mondel?z International is excited to announce its Halloween seasonal offering for 2025, with a stellar line-up of sweet treats perfectly suited for the spooky season. With more than half of the UK population celebrating Halloween (Nielsen), it’s a key time for retailers to maximise their chocolate and confectionery sales. In 2024 Cadbury Treatsize Sharing Selection became the number one selling SKU (NIQ) during Halloween and this year Mondel?z International is building on that momentum with new product inclusions.
The Cadbury Treatsize Sharing Selection pack contains consumers’ favourite Cadbury products, including Cadbury Buttons, Cadbury Crunchie, Cadbury Twirl and Cadbury Freddo, offering the perfect variety for all trick or treaters. There’s also the return of the popular Cadbury Dairy Milk Freddo & Friends sharing pack, as well as a Cadbury Fudge treatsize pack.
Sour Patch Kids has launched a new treatsize sharing pack, featuring Watermelon and Strawberry flavours. Sour Patch Kids is the fastest value growing candy brand (NIQ) in the UK, and the new sharing pack taps into the popularity of treatsize products.
Maynards Bassetts is one of the most well established candy brands in the market and looks to capture shopper attention with a playful Halloween-themed makeover. Maynards Bassetts Liquorice Allsorts and Wine Gums are getting a new look for the spooky season, with Wine Gums renamed Spooky Gums and Liquorice Allsorts becoming Black & White Liquorice Mix.
OREO, the world’s favourite biscuit brand (Euromonitor), is also tapping into the fun of Halloween with the returning OREO Spooky, which saw incredible success in 2024 with its Halloween inspired cookie embossing and orange coloured cream, retaining the same beloved taste of OREO biscuits.
Nicole Partridge, Senior Brand Manager, Halloween at Mondel?z International, said: “Halloween is an increasingly important sales opportunity for retailers. As Halloween grows in popularity, retailers have the great opportunity to stock up on treatsize best-sellers such as our Cadbury Treatsize (NIQ) Sharing Selection. Our seasonal products offer something for every Halloween occasion – whether that’s handing out Treatsize Cadbury Freddos to trick or treaters, hosting a party with Sour Patch Kids Strawberry & Watermelon or simply enjoying OREO Spooky at home. Our seasonal products offer consumers playful, spooky shapes and products to align with the fun spirit of Halloween.”
Soreen, the UK’s No.1 healthy cake brand (Kantar) is launching a limited-edition Cookies & Cream Mini Loaves variant, designed to boost retailers’ Halloween sales.
Halloween is an important seasonal event for the cake category. This is particularly true for limited editions, which are increasingly popular for driving excitement and bringing new shoppers to the category. With penetration in the category typically rising from 55% to 60% at Halloween (Kantar Worldpanel), and 45% of total spend coming from new cake category shoppers (Kantar Worldpanel), this limited-edition launch is perfectly positioned to boost incremental sales in the category.
During novelty occasions like Halloween, UK shoppers are highly inclined to purchase items they don’t usually buy, making new products and flavours particularly appealing. With most limited-edition cake lines lacking the health credentials shoppers desire, Soreen Cookies & Cream Mini Loaves delivers indulgence without compromising on health. Each individually wrapped Mini Loaf is under 100 calories and a source of fibre, answering the growing demand for healthier snacks, especially with consumers now re-engaging with health at the highest level since before Covid (Kantar).
“Our new Cookies & Cream Mini Loaves are a truly unique offering for Halloween,” says Liz Jacobs, Marketing Director at Soreen. “They perfectly blend the fun and indulgence of the season with the healthier snack profile shoppers are increasingly seeking. This launch not only provides an exciting, trend-led innovation for retailers but also reinforces our mission to grow the cake category by offering tasty, healthier choices that don’t compromise on enjoyment.”
The new product boasts an eye-catching and playful zombie pack design with the brand renamed ‘Scream’ on-pack to drive visibility on shelf and generate shopper excitement in the run-up to Halloween.
The launch will be supported by shopper marketing investment in-store and online. Soreen is also bringing its ‘Your Squidgy Little Pick-Me-Up’ ATL campaign back to screens across the UK following a successful launch in 2024. The multi-channel campaign is centred around a creative TV ad.
Josh Corrigan, Customer Development Director, UK, at St Pierre Groupe comments on behalf of the Baker Street brand: “The Halloween/Bonfire Night season has potential to be a massive occasion for convenience retailers. It’s easy to assume that Halloween and Bonfire Night is a relatively short-lived window of opportunity that only impacts a small range of sectors, but over the past few years, the rise of the ‘big night in’ peaks around these occasions has created a sales opportunity across the retail landscape – including in categories not immediately associated with the season, such as bakery.”
Halloween and bonfire season are the peak of ‘big nights in’ each year, and consumers are looking for ways to make the most of at-home events, with a particular focus on handheld eating. Typically, rolls, the category where Baker Street are prominent, grows each year in the two weeks to Bonfire Night when compared with the previous two weeks, adding value to the sector, and sales of Burger Buns, Hot Dog Rolls and Seeded Burger Buns demonstrate a similar sales spike over the same period each time.
Bakery is one of the most important categories when it comes to entertaining at home around Halloween and Bonfire Night. The past few years have taught consumers how to make the most of at-home events and as the difficult economic situation continues, it’s all about ‘levelling up,’ taking hosting to new levels with products that deliver affordable indulgence. Retailers need to offer shoppers an exciting range of take-home options for Halloween and Bonfire Night, including well known bakery brands like Baker Street.
“We advise retailers to start building their Halloween and Bonfire Night displays of non-perishable items a month before October 31st. Retailers need to be wary of waste with short-life products, but Baker Street guarantees a minimum life of 35 days from delivery to depot, helping ensure on-shelf availability and reducing the risk of wastage,” adds Corrigan.
“Retailers should look at their sales data for last year’s Halloween and Bonfire Night, and ensure the relevant products are available and there is plenty of stock, including bakery, in particular burger buns and hot dog rolls from Baker Street. Retailers should offer a broad range in each category, from value to premium.”
Entertaining around Halloween and Bonfire Night is often impromptu, and shopping patterns can be unpredictable, but the key is to encourage shoppers to trade up by offering a ‘good-better-best’ selection covering all price points.
Baker Street’s bestselling products for Halloween and Bonfire Night are Baker Street Burger Buns and Hot Dog Rolls, which give retailers extended-life options that allow for variety. Both the Original Burger Buns and Classic Hot Dog Rolls can be used for a host of tasty meals, including traditional ‘American style’ burgers and loaded hot dogs. The Burger Buns and Hot Dog Rolls are performing well, as they meet consumer needs around creating impromptu take away classics, which can be easily handled, whilst helping to reduce food waste. They also cater for the whole family and multiple meal occasions – a very attractive proposition for those wanting to make their food go further.
“Retailers should look upon the Halloween and Bonfire Night period as the curtain raiser to the festive season and use it to get their stores in shape for the lucrative last few months of the year. It’s an opportunity to look at the different categories, review rates of sale and weed out slow movers, and try out secondary siting. Retailers should also use Halloween and Bonfire Night to confirm their stores as the local go-to for treats for informal entertaining at home,” says Corrigan.
“Halloween-themed displays are essential for local retailers to capture seasonal sales, but the Halloween opportunity goes wider than seasonal novelties and products in seasonal packaging. Retailers can make the most of the Halloween and Bonfire Night opportunity by building in-store features and displays themed around these occasions. Dual-siting bakery items like Baker Street’s Burger Buns and Hot Dog Rolls in the main bakery section and in Halloween and Bonfire Night displays. They should also cross-merchandise bakery items like Baker Street’s Burger Buns and Hot Dog Rolls with related products like sauces and condiments and offer multiple facings to popular products.”
Rachel Wells, Commercial Director at St Pierre Groupe comments on behalf of the St Pierre brand: “Halloween offers a key opportunity for convenience retailers every year, and whilst it may not seem like an obvious season for bakery, St Pierre has experienced an uplift in sales of our market-leading Brioche Buns, Brioche Hot Dog Rolls and Seeded Brioche Burger Buns around Halloween every year for the last three years. We are confident of strong sales again in convenience this time round, particularly with Halloween this year falling on a Friday, allowing for a whole weekend of celebrations.
“The message is clear that retailers shouldn’t forget about bakery to drive sales during the Halloween and bonfire season – particularly as family favourites and easily-served winter warmers such as hot dogs and burgers are perfect menu items for entertaining.”
The cost-of-living crisis has given the Halloween/Bonfire Night occasion a major boost, with shoppers deciding to stay at home and have their own parties, to save on the costs of dining out after trick-or-treating outings and public firework events. That doesn’t mean, however, that shoppers will settle for less by way of quality. Brands like St Pierre that offer an upgrade to their standard burger bun or hot dog have proved consistently popular.
“Shoppers have learnt how to treat themselves well at home, so even if they’re feeling the pinch when these events come around again this year, they won’t compromise on quality – if anything, it’s made shoppers more discerning. That’s why it’s key for retailers to offer good, better and best ranges – in bakery and elsewhere – to drive sales in this key period,” adds Wells.
“Bakery is one of the most important categories for convenience retailers in the Halloween and Bonfire season. Premiumisation is a growing trend, and shoppers’ desire for affordable indulgence and willingness to pay a bit more for it continues to grow, so retailers should provide a broad range of good, better, and best options across the categories, to suit every pocket.”
When people are hosting a celebration around Halloween or Bonfire Night, they want the food they serve to impress. Retailers can maximise this opportunity for increased sales by offering an upgrade to standard bakery – such as St Pierre brioche, which provides an ideal base for enhancing burger and hot dog recipes.
“Retailers should start building their Halloween/Bonfire Night displays of non-perishable items at least six weeks before October 31st and get seasonal stocks in early and keep displays topped up and in place,” says Wells.
“Preparation always pays, and it’s worth retailers being “Halloween ready” ahead of time. St Pierre Seeded Brioche Burger Buns, Brioche Buns, and Brioche Hot Dog Rolls sell well all year round, but in busy periods like Halloween and Bonfire Night, retailers should make sure they give these top sellers more space and keep bakery sections and freestanding displays fully stocked.”
Stuart Graham, Head of Convenience and Impulse, KP Snacks, comments: “As Autumn approaches, Halloween and Bonfire Night present a key opportunity for retailers to drive sales and foot traffic. In the lead-up to both events, consumers seek out their favourite snacks for movie nights at home and get-togethers with family and friends, making Crisps, Snacks and Nuts (CSN) a critical category to capitalise on.
“To capitalise on Bonfire Night and Halloween and the strength of the Sharing segment, retailers should stock a range of Sharing CSN products. Worth £2bn and growing at +2.7% MAT, Sharing is the largest segment in CSN (NIQ).
“At KP Snacks, we are catering to the growth of sharing occasions with a diverse portfolio of tasty snacks to generate demand and drive sales. Our exciting range has something for everyone from tasty nuts to popcorn to pretzels and, of course, crisps.”
Worth £103m RSV and growing +3.8% (NIQ), the KP Nuts portfolio offers delicious flavours in a range of formats. Nuts are naturally packed with protein and fibre, delivering on both taste and health credentials, and have therefore been excluded from HFSS legislation. Nuts are a higher value purchase compared to other CSN products, where consumers are willing to spend more, helping to drive basket spend for retailers. As the UK’s number one ridged crisp brand, McCoy’s is perfect for any autumn gathering. For shoppers looking to fire up the season’s special occasions, the brand’s latest offering, McCoy’s Hot & Spicy delivers the perfect blend of heat and seasoning, making it ideal for adding excitement to Halloween gatherings and Bonfire Night celebrations.
The importance of the popcorn category shouldn’t be underestimated within the sharing occasion. Perfect for cosy family nights spent watching films or casual family get-togethers, Butterkist remains the nation’s favourite popcorn brand with a 33.4% (NIQ) market share.
When stocking up for these Big Night In occasions, healthier sharing options should not be ignored. popchips continues to lead as the number one ‘Better for You’ bagged snack brand in sharing formats. With under 100 calories per serving and a third less fat than the market leader, popchips offers a more permissible snacking option without sacrificing bold flavour – ideal for health-conscious consumers seeking tasty alternatives during seasonal celebrations.
Tyrrells brings quality to Halloween and Bonfire Night occasions with its range of hand-cooked crisps. Crafted using traditional methods and premium ingredients, Tyrrells offers an elevated sharing experience that transforms ordinary gatherings into memorable moments, perfect for hosting during the autumn season.
Tash Jones, Commercial Director at Fairfield’s Farm, comments: “Halloween and Bonfire Night are big sales drivers for retailers, sparking increased demand and plenty of chances to boost basket spend. These occasions are all about social gatherings, with shoppers on the lookout for shareable snacks, treats, and classic sharing formats like snack platters or bowls of crisps, including our Fairfields Farm handcooked crisp flavours. Whether people are out and about, hosting at home, or just chilling on the sofa, tasty snacks are in high demand during the cosy season.”
The core categories are all about seasonal snacks, confectionery, and hot drinks. Shoppers want easy to prepare, indulgent options, including sharing bags of crisps such as the Fairfields Farm handcooked range, popcorn, and fun novelty treats. Sweet goodies are a must-have for Halloween, especially for trick-or-treaters, so make sure to stock up on large sharing bags, themed cakes, and festive confectionery. Cross-over bundles work particularly well across categories, pairing snacks and drinks with special offers.
“Starting to roll out Halloween products in September helps create early excitement and lets customers get ahead with their spooky shopping before the rush hits,” adds Jones.
“Everyone loves a classic crisp flavour from our Lightly Sea Salted and Sea Salt & Aspall Cyder Vinegar crisps to our Cheese & Onion flavour. Our 150g share bags are particularly popular during the Autumn/ Winter season, ready for the many sharing occasions and celebrations ahead. Plus, our whole range is vegan and gluten free so can be enjoyed by everyone.”
Fairfields Farm is launching new festive crisps for 2025: Honey Roasted Chestnut & Sage flavour, replacing Maple Glazed Ham flavour. This limited-edition crisp combines sweet honey with the earthy taste of roasted chestnuts and a touch of sage. It’s vegan and gluten free, available in 150g sharing bags.
Seasonal events such as Halloween spark huge levels of demand for matches and lighters, with almost every home in the UK having a use for them as they look to celebrate these occasions in style.
“This surge in demand provides a major opportunity for retailers to really drive purchase of high margin matches and lighters, boosting sales with an increased focus on seasonal displays,” says Gavin Anderson, Sales and Marketing Director at Republic Technologies (UK) Ltd.
The opportunity is highlighted by estimates showing that almost half the UK population celebrate Halloween in some way and approximately 20m people attend private or public firework displays.
“In addition, more people than ever before are carving decorative pumpkins at Halloween, lighting candles inside them and of course using matches and lighters to ignite fireworks. Even retailers with limited shelf space should consider making room for matches and lighters at this key time of the year,” adds Anderson.
Republic Technologies supplies the UK’s biggest range of matches and lighters, including household favourites such as Cook’s Matches, Bryant & May Extra Long, Swan Vestas, Ship, Zig-Zag and lumière lighters. Meanwhile, as many people prepare home-made dishes for Halloween, Bonfire night and other cultural celebrations, Cook’s Matches has announced a partnership with Daniel Clifford, the two Michelin-starred chef of Midsummer House, Cambridge, including recipes on pack backed by huge digital and social support.
To coincide with the partnership, Cook’s has had a full pack refresh to include 12 recipes created by Daniel specifically for the brand and its shoppers.
In a similar move, Republic Technologies’ brand Bryant & May has partnered with chef Chris Mackett, alongside a pack refresh that rolls out in September. The Extra Long Matches are perfect for consumers lighting outdoor bonfires and al-fresco kitchen preparations.
With easy merchandising in mind, Cook’s and Bryant & May Matches are available in shelf-ready dispensers and are ideal for cooking, lighting candles, indoor fires and outdoor usage whilst stylish lumière lighters are available on clip strips and in shelf-ready outers in a range of metallic colours to help create eye-catching displays.
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