Asda is pleased to announce the appointment of Tom Hampson to its Customer and Marketing senior leadership team. Tom will join the business in June as VP – Marketing and will report into Rachel Eyre, Chief Customer Officer, leading the Asda and George Marketing teams.

Tom brings with him a proven track record having held senior roles at Sainsbury’s, Mamas & Papas, Morrisons and most recently B&Q, delivering brand, insight and digital strategies across major UK retailers and modernising marketing organisations to drive performance in competitive markets.

Rachel Eyre – Chief Customer Officer at Asda, said: “Tom is an experienced and passionate Customer and Marketing leader who has led transformation and growth through Marketing with a number of major UK retailers. He brings deep expertise in customer insight, proposition development and team leadership and will play a pivotal role in driving the growth agenda for two powerhouse British brands”

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