Asda has today confirmed the appointment of David Devany as Vice President for eCommerce, as the retailer looks to further strengthen its leadership team to deliver against its long-term growth strategy.
David will join the supermarket in due course from Iceland Foods, where he has held the role of Group Chief Customer, Marketing and Digital Officer since 2020. He brings over 25 years of experience in eCommerce, digital and marketing, and will focus on growing Asda’s presence in the competitive online market.
The appointment comes as Asda recently announced it had recorded record online grocery sales in 2023, delivering 39 million orders with a sales value of £3.2bn, and ending the year with its highest ever online grocery market share of 20.8%*.
Commenting on the appointment, Asda’s co-owner Mohsin Issa said: “As we continue to strengthen our senior leadership team, I am delighted to announce that we have appointed David Devany as our new VP eCommerce. David has extensive experience and a proven-track record in retail within the UK, as well as across Europe and the USA. David’s remit will cover the entirety of our eCommerce business, and his appointment will play an important part as we continue to grow our online grocery offering.”
David Devany, incoming Vice President for eCommerce, said: “This is an exciting time to be joining the team. With Asda having already made strong headway in the eCommerce space, I am looking forward to joining and continuing to grow the business’s online offering.”
David is the latest addition to Asda’s leadership team over the last few months, as the retailer focuses on the next stage of its growth journey.
Announced in January, Matt Kelleher will join as Chief Digital Officer from Morrisons in July, where he will oversee Asda’s ecommerce and data functions. He will also lead the technology function. David will report to Kelleher.
Meanwhile, Matt Heslop is also set to join the business from Lidl in the coming months, where he is currently Chief Operating Officer. Matt will lead Asda’s stores and depots operation and help to accelerate Asda Express’ position in the fast-growing £40bn convenience market.
*Kantar Worldpanel 12-week market share data.
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