Aldi has partnered with a weaning expert to help support parents and little ones on their weaning journey.
The UK’s fourth-largest supermarket is working with leading children’s dietitian Lucy Upton (@childrensdietitian) to tackle common concerns and share surprisingly simple recipes to help make weaning less stressful and more affordable for parents.
It comes as new research by Aldi reveals that a quarter (26 per cent) of parents don’t feel confident when weaning, with around a third admitting they can’t help but compare themselves with others (32 per cent).
When it comes to the most challenging child milestones, four in 10 (39 per cent) of those polled found the milestone difficult, coming in behind teething (43 per cent) and potty training (41 per cent).
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “Weaning is an exciting milestone, but for many, it can also feel overwhelming – especially with the pressure of getting it ‘right’. That’s why we’re committed to supporting parents every step of the way.
“From launching our Mamia New Parent Fund to now partnering with Lucy to offer expert-backed, affordable recipes, we’re making it simpler for families to feed their little ones with confidence – without compromising on great value and quality.”
Commenting on the partnership, Lucy Upton said: “Feeding your baby nutritious meals doesn’t have to be time-consuming or expensive. By teaming up with Aldi, we can show parents that with a handful of simple, low-cost ingredients, parents can create a variety of healthy, balanced dishes that help little ones explore new flavours, textures and experiences at their own pace.”
The research also found that three in 10 parents worry that their baby is ‘behind’ when weaning due to their little one spitting food out, throwing food or refusing to self-feed.
Other common struggles include knowing how much to feed them, and where to source suitable recipes.
To help educate and support parents, Aldi has worked with Lucy to share five top tips, as well as three low-cost, nutritious recipes for parents to try: https://www.aldipresscentre.co.uk/aldi-teams-up-with-childrens-dietitian-to-create-simple-weaning-recipes-for-parents/
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