A Cumbrian free-from bakery brand is backing elite women’s sport, as We Love Cake announces a new kit sponsorship of Barrow Raiders’ Women’s Super League Team ahead of the 2026 season.
Competing at the highest level of women’s rugby league in the UK, the team represents a major success story for the region – with the new partnership set to support players as they take to the field in the upcoming campaign.
The deal will see the ‘We Love Cake’ logo appear on both shoulder patches of the team’s new playing kit, which will debut when the season kicks off this spring.
Produced at Bells of Lazonby’s dedicated free-from bakery on the edge of the Lake District, We Love Cake products are gluten, wheat and milk free – offering inclusive sweet treats for those with allergies, intolerances, or simply seeking more balanced choices.
Josh Boydell-Smith, Head of Marketing at Bells of Lazonby, said: “Supporting Barrow Raiders’ WSL Team is something we’re incredibly proud to do. As a Cumbrian business with community at its heart, it’s important for us to back organisations that share those same values.
“We’re excited to support a team competing at the very highest level of the sport, and to play a small part in backing women thriving in rugby league.
“At We Love Cake, we’re all about balance, enjoying great food while living an active lifestyle. Sport and cake might sound like an unlikely pairing, but we firmly believe a little of what you love does you good. That message resonates with so many people today, particularly those navigating dietary requirements who still want great-tasting options.”
The partnership also carries a personal connection for the brand. Josh added: “As someone local to Barrow, I’ve always had a huge amount of pride in the Raiders and what the club means to the community. To support the women’s Super League team through We Love Cake makes this particularly special.
“It’s fantastic to get behind a team that is growing and so community-focused. That ethos mirrors exactly what we stand for at Bells of Lazonby – building something positive locally and supporting people who are passionate about what they do.”
The new kit was officially revealed at a launch event held in Barrow Raiders’ MKM Marquee on Friday 13th March 2026, where players, supporters and sponsors gathered to mark the start of the new campaign.
Amanda Wilkinson, Head Coach of Barrow Raiders’ WSL Team, said: “Support from local businesses is vital for the continued growth of women’s rugby league, particularly at Super League level, so we’re delighted to have We Love Cake and Bells of Lazonby backing the team this season.
“It’s brilliant to be supported by a well-loved Cumbrian brand that shares our passion for community and for creating opportunities for women in elite sport. Competing in the Super League is a huge achievement for the club, and partnerships like this play an important role in helping us continue to grow both on and off the pitch.
“We can’t wait to debut the new kit and kick off the season with their support behind us.”
Barrow Raiders’ WSL Team will begin their competitive campaign with a cup fixture away at York Valkyrie in April. The first game in the new kits will be this coming Sunday 22nd March against St Helens away in a friendly match.
With momentum continuing to build around the team, the partnership highlights the power of local businesses backing local talent – bringing together elite sport, community pride and Cumbrian spirit ahead of the new season.
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