Some of the universe’s greatest superheroes are set to appear on a range of fruit lines in Morrisons this autumn.
MARVEL icons including Spider-Man, The Hulk and Thor will appear across packs of Apple Slices, Apple & Grapes, Pineapple Lollies and Watermelon Fans, with as many as 12 different characters set to appear over the course of the campaign.
The initiative represents a continuation of Morrisons partnership with Disney, which has already seen characters including Winnie the Pooh, as well as Stitch and Angel from Disney Lilo & Stitch, appearing across a range of fruit lines.
The tie-up launches in-store on 2 November and comes ahead of the much-anticipated launch of blockbuster movie Avengers: Doomsday this Christmas. Morrisons will also be supporting the initiative with a raft of in-store point-of-sale activity.
“We are delighted to continue our relationship with Disney and feature some of the greatest characters in movie history on our fruit packs,” said Morrisons Senior Fresh Produce Trader Declan Keaney. “There’s a huge amount of anticipation for the new Avengers: Doomsday release and kids will be able to join in by engaging with their heroes while snacking on healthy fresh produce.”
John Valentine, managing director of Disney licensee RED Communications, added: “It’s fantastic to see such positive marketing, making fruit exciting for children to pick out for their snacks and lunchboxes. It’s great to see this well-established relationship between Disney and the fresh produce industry continue to blossom.”
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