New range features seven fresh fruit varieties, including Giant Mango, Passion Fruit, Royal Gala Apples and Piel de Sapo Melon
Del Monte UK is set to launch a new seven-strong branded fresh produce range exclusively available in Morrisons stores on 2 November 2026, ahead of its coming celebration of 100 years in the country.
The launch will see Del Monte strengthen its fresh produce presence within Morrisons, bringing its heritage and expertise in quality fruit to a new branded whole-fruit range, available across over 400 stores nationwide and online.
The new range includes Passion Fruit, Giant Mandarins, Oranges, Royal Gala Apples, Blush Pears, Piel de Sapo Melon and Giant Mango, offering shoppers a mix of everyday favourites and more exotic varieties.
With prices starting from £2.20, Morrisons plans to support the launch with a ‘3 for £5’ multi-buy promotion, alongside dedicated in-store and online marketing activity.
Martin Selley, Managing Director of Del Monte UK Ltd.®, comments: “As we approach our 100th anniversary in Britain, it’s an exciting time to be introducing our new fresh produce range to Morrisons shoppers. For generations, Del Monte has been synonymous with quality fruit, and this launch is another step in bringing our expertise and passion for great-tasting produce to more consumers. From everyday favourites to more unusual varieties, we’re delighted to offer shoppers even more choice.”
Emma Spencer, Senior Buying Manager at Morrison Supermarkets Ltd, adds: “We’re delighted to be expanding our fresh produce offering with Del Monte, a brand that has been recognised by British shoppers for generations. Through offering this exclusive range at great prices we’re looking forward to giving our customers even more reasons to shop at Morrisons.”
The new Del Monte® fresh produce range is set to launch in over 400 Morrisons stores and online starting 2 November 2026.
Comments are closed.