Iron supplement brand BlueIron is set to launch its High Strength Drops in 211 Boots stores from 26 October 2026, marking a significant milestone in the brand’s UK retail expansion.
The rollout will see BlueIron’s innovative liquid iron supplement available at major retail destinations including London’s Oxford Street, Westfield Stratford City, Manchester Trafford Centre, Birmingham High Street and Leeds Trinity. The launch will also extend to key locations across Scotland, Wales and Northern Ireland, including Edinburgh, Glasgow, Cardiff and Belfast.
First introduced in January 2026 as a higher-strength addition to BlueIron’s existing liquid iron range, High Strength Drops deliver 20mg of iron per daily dose in a convenient pipette format. The formula features patented micro-encapsulated iron, designed to be gentle on the stomach, alongside vitamin C to support iron absorption and Nordic blueberry juice for a pleasant taste. Available in a 50ml bottle providing 31 daily doses, BlueIron High Strength Drops will retail at £16 in Boots stores.
The expansion comes as consumers increasingly seek convenient ways to support their everyday health and wellbeing. Iron plays an essential role in the normal formation of red blood cells and haemoglobin, while also contributing to the reduction of tiredness and fatigue, making it an important nutrient for overall wellbeing.
Emily Garfield, Product Manager for BlueIron at Lanes Healthcare, commented: “Securing a nationwide listing with Boots is a really exciting milestone for BlueIron and an important step in our continued growth in the UK. Launching into 211 stores nationwide gives us a fantastic opportunity to introduce BlueIron and our High Strength Drops to a much wider audience.
“With High Strength Drops, we’ve focused on providing a higher-strength iron supplement that combines effective dosing with convenience and tolerability. We’re delighted to be making the product more widely accessible through Boots, helping more consumers find an iron supplement that fits easily into their daily routine.”
BlueIron High Strength Drops (50ml, RRP £16) will be available in 211 Boots stores from 26 October 2026.
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