Kopparberg Clear launches in Peach and Wild Berries, pairing the brand’s familiar fruit flavour with a clear liquid and less-sweet finish
- Peach and Wild Berries in 4 x 330ml sleek cans, 4.0% ABV
- Around 50% less sweet than Kopparberg’s core fruit ciders
- Exclusive to Tesco from 12 October
Kopparberg will launch a new clear fruit cider range exclusively in Tesco on 12 October, adding a less-sweet option to the fruit cider fixture.
Kopparberg Clear will debut in Peach and Wild Berries. Both 4.0% ABV variants use a triple-filtered clear liquid and come in 4 x 330ml sleek-can packs. The range is around 50% less sweet than Kopparberg’s core fruit ciders, with the line ‘Less Sweet. Famously Fruity.’
Kopparberg Clear was developed for people who enjoy fruity drinks but increasingly look for less-sweet alternatives. Kopparberg says the range will complement, rather than replace, its core portfolio and give retailers a way to reach additional shoppers and drinking occasions.
A different route into fruit cider
Kopparberg’s April 2026 research among 2,500 consumers found 77% were interested in a less-sweet Kopparberg fruit cider. Six in ten said a less-sweet, easier-drinking option could encourage them to drink fruit cider more often.
Kopparberg Clear also gives Kopparberg a product story beyond another flavour extension: the liquid is clear, the recipe is less sweet and the pack moves into a smaller 330ml serve.
“Our core fruit ciders are still the heart of Kopparberg. Kopparberg Clear is about adding another way into the brand – one that has the fruit flavour people expect from us, but a visibly different liquid and a less-sweet finish.”
“We think that combination can bring new shoppers and new occasions into fruit cider.”
Rob Salvesen, Head of Marketing, Kopparberg UK
Launch support
Kopparberg will support the Tesco exclusive with digital display, paid social, creator taste tests, out-of-home media close to stores and point-of-sale activity. The campaign will focus on explaining what Kopparberg Clear is and putting the liquid in shoppers’ hands.
Kopparberg Clear Peach and Kopparberg Clear Wild Berries will be available exclusively at Tesco in 4 x 330ml sleek-can packs from 12 October 2026. RRP £5.80.
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