Yoplait, the yoghurt experts, is introducing individual Petits Filous Greek Style pouches, fortified with Calcium and Vitamin D, with only 5.4g of sugar per pouch designed to meet the growing demand for nutritious, delicious on-the-go snacks.
Following the success of the multipack format launched this April, Yoplait is now launching individual pouches in vanilla and strawberry flavours into the fast-growing single pouch category.
Currently worth £24m* and growing by +22% in the last two years, kids’ single yoghurt pouches are one of the most popular formats in the total kids’ yoghurt category.
“Petits Filous Greek Style multipack pouches have proven to be so popular that we have extended the line into single pouches – the ideal grab and go snack for kids,” explains Delphine Moreau, Head of Marketing at Yoplait.
“Our pouches deliver on taste for kids but also offer nutritional reassurance for parents and carers as they are enriched with calcium and vitamin D and are the lowest in sugar fruit yoghurt pouch on the market.”
Launching across Morrisons, Tesco Express and Ocado this month at a competitively priced RRP of 95p per 85g pouch.
Designed with convenience in mind, the pouches can be kept out of the fridge for up to eight hours, making them ideal for lunchboxes and on-the-go snacking.
* NIQ Retail Measurement 52 w.e 22.8.2026
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