Ditch the device, smoke and disposal; New nicotine brand NION enters the category with a discreet, device-free format designed for adult nicotine use
NIONTM, a new nicotine brand, is launching a new format into the UK market: a dissolvable oral nicotine strip designed for adult nicotine users looking for a discreet and convenient way to consume nicotine.
Unlike pouches, vapes or existing nicotine products, NION’s thin oral strips are designed to dissolve in the mouth, requiring no device, charging or disposal once used.
Just like a pouch, the strip is placed under the lip, where it dissolves within approximately 10 to 15 minutes. The introductory range is available in Mint and Lemon, across three nicotine strengths: Regular (1mg), Medium (3mg) and Strong (6mg).
Each pack contains 20 individually wrapped strips and features an integrated slot for used wrappers, with the format designed to fit easily into everyday routines.
NION has been developed around a simple proposition: nicotine should fit around the user, rather than interrupt what they are doing.
The format is intended for occasions where smoking, vaping or other nicotine products may be less practical, including while working, travelling, studying, socialising or spending time in shared spaces.
A brand spokesperson at NION, said: “There hasn’t been much real innovation in nicotine since vapes and pouches. We realised there are loads of moments in people’s lives where adults want to enjoy nicotine but simply can’t, due to practical or social restrictions, so until now the only real option has been to wait it out. NION removes that wait – just pop one in and carry on with what you’re doing.
“The idea behind the strip is straightforward: something discreet, simple to use and easy to carry, without the need for a device or the disruption associated with other formats.
“With the new vape duty coming in, vaping is about to get a lot more expensive. At £5.99, we want NION to offer a genuinely elevated product at an approachable price, and show that innovation doesn’t have to be expensive.”
The launch comes ahead of the introduction of Vaping Products Duty on 1 October 2026, which adds £2.20 per 10ml of vaping liquid, with VAT charged on top. As an oral format, NION sits outside the new duty.
The launch marks NION’s entry into the UK nicotine market, beginning in Manchester. NION will be stocked in selected convenience stores, kiosks, vape shops and tobacco retailers across the city, and online via retailers including Nicpouches.com, Two Wombats, Indejuice and Prime Nic Pouches, with an RRP of £5.99 per pack.
The launch range has been developed around two flavours – Mint and Lemon – and three strengths, allowing adult nicotine users to select the product according to their existing nicotine consumption and preferences.
NION is intended for adult nicotine users aged 18 and over.
Comments are closed.