Finsbury Food Group is expanding its licensed celebration cake portfolio with the launch of Thorntons Viennese Continental Cake, the first cake of its kind to be created as part of the Thorntons Continental range.
Launched exclusively in 160 Asda stores nationwide from 12 September, the cake takes one of Thorntons Continental’s best-known chocolates, the Viennese Truffle, and transforms it into a show-stopping celebration cake. Shoppers will be introduced to the new product through in-store and online media, with sampling activity offering them the chance to try it for themselves.
Crafted in line with the signature flavours of a Thorntons Viennese Truffle, Finsbury combines layers of chocolate and vanilla sponge with a rich chocolate frosting, topped with milk chocolate curls, decorative piping and finished with Viennese Truffles from the Thorntons Continental range. Serving 16 people, the cake’s RRP is £17.
The launch comes as Thorntons Continental continues to see strong growth in the boxed chocolate market YTD (+10% value, +7% volume growth – Nielsen YTD to 8 August 2026).
David Cotter, Brand Manager at Finsbury Food Group, said: “This is the first cake Finsbury has created as part of the Thorntons Continental range, so it’s an exciting step for us and one we see a lot of potential in.
“With a clear appetite for new Thorntons products beyond the chocolate box, we jumped at the opportunity to create something special to not only impress existing lovers of the brand but also attract new consumers.
“When it comes to treating yourself, shoppers are increasingly looking for something a little more premium, particularly when choosing a celebration cake, and this launch gives us the opportunity to meet that demand with a product backed by a household name synonymous with chocolate craftmanship.”
Claire Cox, Marketing Manager at Thorntons, said: “We’ve had a long-standing partnership with Finsbury for many years, so working collaboratively to create this premium new product from the Thorntons Continental range felt like a natural next step.
“With the Thorntons range continuing to perform well, we saw a real opportunity to build on that momentum and give consumers a new way to enjoy one of our most recognisable chocolates. Bringing the Viennese Truffle to life as a premium celebration cake felt like the perfect way to do that.”
Photo Credits: Finsbury Food Group.
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