- Brancott Estate introduces Flight Rosé, a lighter Marlborough Rosé with 9% ABV and fewer calories
- New launch joins the existing Flight Sauvignon Blanc range, offering consumers greater choice for moderation occasions
- Available now in Sainsbury’s and Ocado, RRP £9 – £9.50
Brancott Estate is responding to growing consumer demand for lighter wine options with the launch of Brancott Estate Flight Rosé, a refreshing Marlborough Rosé that delivers full flavour with fewer calories at 9% ABV.
The new Rosé joins Brancott Estate Flight Sauvignon Blanc as the brand expands its lower ABV portfolio. The launch reflects the continued influence of health and wellness on purchasing behaviour, with 54 per cent of UK consumers actively moderating their alcohol intake[1].
Claudia Stratford, Brancott Estate Brand Manager at Vinarchy, said: “Today’s wine drinkers are looking for greater flexibility in how and when they enjoy wine. We know many consumers want lighter options that support moderation, while still delivering the quality and flavour they expect from a Marlborough wine. Brancott Estate Flight Rosé has been created to meet that need. It’s bright, refreshing and easy-drinking, making it perfect for occasions when consumers want a lighter choice.”
More shoppers are drinking less frequently, building alcohol-free days into their routines and choosing lighter options for some occasions[2]. This growing culture of moderation is a positive shift, with lower ABV wines helping consumers enjoy quality and flavour while making moderation feel easier and more accessible. This shift is particularly pronounced among younger adult drinkers, who are increasingly taking a more considered approach to alcohol consumption as moderation and wellness become more deeply embedded in consumer behaviours[3].
Available now in Sainsbury’s and Ocado, Brancott Estate Flight Rosé is being supported through a range of retailer activity, including featured placement on Ocado as part of its low alcohol wine category and participation in Drinkaware’s ‘Know Your Pour’ campaign launching in Sainsbury’s in November. The campaign will include in-store sampling, social media activity and enhanced visibility in-store.
Crafted in New Zealand, Brancott Estate Flight Rosé offers a bright, refreshing wine experience designed to fit seamlessly into a range of social occasions.
Brancott Estate Flight Rosé is available now in a 750ml bottle with an RRP of £9.00 in Sainsbury’s and £9.50 in Ocado.
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