- New fridge staple: Florette introduces House Salad Bowl, a simple, versatile ready-to-eat salad designed for everyday meals, lunches and on-the-go occasions
- Affordable freshness: The 120g bowl rolls out this year, launching first in Iceland stores at end of September
- New brand era: Part of Florette’s wider transformation, shaped by innovation, health, convenience and its “Crafted by Nature, Perfected by Florette” mission.
Leading UK salad brand Florette is expanding its portfolio with the launch of its new House Salad Bowl – a simple, versatile ready-to-eat salad created to bring freshness, colour and convenience to everyday meals.
Combining affordability with premium quality, the launch aims to continue the brand’s mission to make healthy eating easier and more convenient for consumers looking for fresh salad without the hassle of preparing it from scratch.
The 120g House Salad Bowl will begin rolling out this summer, launching first in Iceland stores at end of September. Each pack features a crisp mix of leaves, cucumber, red onion and cherry tomatoes.
Polly Davies, Head of Category & Marketing, at Florette, said: “House Salad Bowl has been developed to make fresh salad feel even easier and more accessible for everyday occasions. It brings together crisp, colourful ingredients in a convenient bowl-style format that works just as well for desk lunches and picnics as it does alongside midweek meals.
“As shoppers continue to look for simple ways to eat well without compromising on freshness or value, this launch gives both consumers and retailers a versatile new option in the ready-to-eat salad fixture.”
The launch reflects Florette’s continued commitment to making fresh, ready-to-eat salads a more regular part of everyday eating. For retailers, House Salad Bowl provides an affordable, convenient format designed to tap into demand for healthier lunches, meal accompaniments and easy fresh food solutions.
House Salad Bowl also marks a major new chapter for Florette as the brand continues its transformation. Alongside a modernised logo and striking packaging redesign, Florette is introducing a bold innovation pipeline and a new overarching mission: “Crafted by Nature, Perfected by Florette.”
The new brand era is underpinned by a focus on proactive health, high-impact mealtime inspiration and ESG-led storytelling across farming, community and the planet.
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