innocent has always held that getting good stuff into the body shouldn’t feel like a chore. While its dinky 60ml shots are built for a quick hit on the go, the brand has just launched a new 420ml multi-serve dosing bottles (that’s 7 full shots in one smart little bottle) are designed to tackle the at-home daily routine head on.
Buying single serve shots every single day can add up, and running out mid-week is a pain. By offering a full week’s worth of daily wellness in one fridge-friendly package, innocent’s multi-serve format helps to build an effortless habit for shoppers. For retailers, it turns a one-off impulse buy into a reliable weekly basket builder.
The dosing bottle lineup:
- Fiery Ginger (420ml): Packs an 18% ginger punch with high-potency Vitamins C & D – acting as the main engine for volume and high-frequency sales
- Ginger & Turmeric (420ml): Blends ginger, turmeric, apple, lemon, and Vitamins A & D, giving health-conscious shoppers a broader immunity toolkit
With ginger and immunity still ruling the roost as the #1 driver in functional juice, these bigger bottles give consumers a smarter way to stock up and give retailers a proven way to squeeze more value out of the aisle.
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