Walkers Snacks celebrates the release of Marvel Studios’ Avengers: Doomsday, in cinemas 16th of December with an on-pack promotion, featuring exclusive packaging reskins, and a limited-edition product launch. Running in-store from September, the promotion will give shoppers the chance to win a range of prizes, including a family holiday to Tokyo*.
The promotion will run across selected multipacks and sharing bags from Wotsits, Quavers, Monster Munch and Squares, supporting retailers in driving savoury snacking sales around Halloween. Last year, crisps and savoury snacks grew ahead of confectionery during the Halloween period[1], highlighting the opportunity for retailers to offer shoppers a savoury option alongside traditional seasonal treats.
Developed as part of the partnership, Walkers Snacks has also launched a limited-edition Wotsits Bag of Bones offering in its Really Cheesy flavour. Hitting shelves in Doctor Doom-themed packaging,the 120g sharing bags will give retailers a compelling, new seasonal option for Halloween parties and social occasions.
Prizes include official Hasbro Marvel merchandise, snack clips and 2,440 pairs of Vue cinema tickets, which can be won every hour*, plus every participant is entered into the grand prize draw to win two holidays to Tokyo for a family of four. The promotion will give Marvel fans and snack shoppers the chance to engage with the collaboration in the run-up to the film’s release in December. All shoppers need to do is scan the QR code on the back of the promotional packs, sign-in or register to JOY and enter the code on-pack to be in with the chance to win.
Gemma Lancaster, Walkers Snacks Marketing Manager at PepsiCo, said: “Halloween has evolved over the years, with pop culture increasingly influencing how people celebrate. We’re seeing this through the popularity of superhero-inspired costumes, creating an opportunity for savoury snacks to play a bigger role in the occasion.
“Our limited-edition packaging brings some of Marvel’s most recognisable characters to the savoury snacks fixture, including The Avengers, The New Avengers, The Fantastic Four, The X-men and The Wakandans.
“The packs are designed to capture shopper attention and encourage engagement with the promotion, appealing both to Avengers fans and shoppers stocking up for Halloween parties and movie nights.”
Walkers Snacks’ Avengers: Doomsday promotion is running now until the 31st of December 2026 across grocery, impulse and wholesale channels, ahead of the film’s release. The activation will be supported by in-store activity around Halloween, with further activity taking place in cinemas throughout November and December.
SKU List
Walkers Wotsits Cheese 6pk
Walkers Wotsits Cheese 12pk
Wotsits Bag of Bones Really Cheesy 120g
Walkers Wotsits Crunchy 140g
Walkers Wotsits Crunchy Meaty 115g
Quavers Cheese 6pk
Quavers Red Leicester 6pk
Walkers Monster Munch Pickled Onion 6pk
Walkers Monster Munch Roast Beef 6pk
Walkers Monster Munch Giants Pickled Onion 85g
Walkers Monster Munch Giants Roast Beef 85g
Walkers Squares Salt & Vinegar 6pk
*On-Pack Summary Terms and Conditions:
UK (excl. C.I & I.O.M) & ROI, 18+ only. 06:00 – 23:59 daily 01/09/26 – 31/12/26. Purchase Promotional Pack, scan the QR code, sign in to your JOY account (or create one for free), enter the code of the back of pack to find out instantly if you have won a Tier 2, Tier 3 or Tier 4 Prize. All entries entered into Tier 1 prize draw. Purchase required. Prizes: Tier 1: 1 of 2 x Trip to Tokyo for winner & 3 guests (2 adults, 2 children U16) incl flights, accom, activities & £700 (or € equivalent). Tier 2: 466 x Hasbro merch. Tier 3: 2440 x pairs of Vue cinema voucher codes (booking fees may apply). Tier 4: 1464 x Walkers-branded merch. Retain packaging & receipt to claim. Internet access, email address & UK or ROI Bank Account required. Wrap-Up Draw: 01/01/27 – 28/02/27. Prize: 1 x £250 (or € equivalent). Max 1 entry per person per calendar week. Max 1 Prize type per person. Visit www.joy-pepsico.eu/en-gb/Walkers/Avengers-Doomsday for full T&Cs & Prize details. Promoter: Walkers Snacks Limited, 7th Floor, 1 Station Hill Square, Reading, England, RG1 1LN.
[1] Worldpanel, FMCG Panel, 2w/e 2nd of November 2025 vs 2w/e 3rd of November 2024, Halloween Food Categories
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