Suntory Beverage & Food GB&I is bringing back Ribena Winter Spice, a much-anticipated seasonal favourite, from September to January. Blending Ribena’s iconic blackcurrant flavour with festive spices, the squash offers shoppers a warming seasonal twist on a much-loved classic.
Ribena Winter Spice offers more than just a great taste; delivering 100% of the recommended daily intake of vitamin C in every 250ml serving, it is uniquely positioned to deliver both satisfaction and “better for you” benefits, as Vitamin C supports normal immune function[1]. Moreover, UK adults are drinking alcohol less frequently than in previous years, with 84% citing health concerns as a key driver of moderation[2]. As shoppers look to broaden their repertoire of drinks for seasonal occasions, Ribena Winter Spice offers a delicious alcohol-free option that can be enjoyed during special holiday moments.
For retailers, the return of Winter Spice presents an incremental sales opportunity. Best served warm for a comforting seasonal treat, the drink creates excitement in the squash fixture particularly throughout the under-indexing cooler months[3]. Tapping into consumers’ appetite for special, limited-time products, Ribena Winter Spice is the perfect drink for bringing families together during the winter season.
Ribena’s strong year-round performance provides a solid foundation for seasonal innovation. Ribena Winter Spice delivers incremental value to both the brand and the category[4] by driving additional sales and bringing in new shoppers, making it a valuable addition to retailers’ winter fixtures.
Sarah Fleetwood, Head of Marketing for Ribena, comments: “Ribena Winter Spice is back once again and brings a seasonal twist to the Ribena blackcurrant taste shoppers already know and love. More importantly for retailers, it has a proven track record of delivering incremental sales to the squash category and bringing festive cheer to the aisle.”
Available from September to January in grocery stores, in an 850ml squash format with an RRP of £2.25.
Format: 850ml squash
RRP*: £2.25
*Recommended retail price only. Pricing is at the sole discretion of the retailer.
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