Chilled NPD with no artificial ingredients builds on success of the range and rolls into Tesco, Sainsbury’s and Waitrose this September
Quorn is extending its No Artificial Ingredients range with the launch of Quorn Chilled Pieces, as the UK’s No.1 meat free brand[1] looks to drive further growth through simple ingredients, strong nutritional credentials and convenient meal solutions.
Launching in Tesco, Sainsbury’s and Waitrose this September, Quorn Chilled Pieces are made with just three ingredients and contain no artificial ingredients. The 200g pack serves 2-3 and has a RRP of £2.75*.
High in protein and fibre, low in saturated fat and gluten free, Quorn Chilled Pieces cook in under 10 minutes and are designed as a versatile alternative to chicken in popular midweek dishes. The launch follows the introduction of Quorn Chilled Mince earlier this year and expands the brand’s No Artificial Ingredients range to seven frozen and chilled SKUs.
Since launching last year, Quorn’s No Artificial Ingredients range is already helping to recruit and re-engage frozen meat-free shoppers, with +4.2% value in the latest 24 weeks[2]. Following its initial launch into frozen, brand recommendation increased by three percentage points in one quarter[3], while perceptions of Quorn improved across taste, health, quality and value[4].
Lucy Grogut, Marketing Director at Quorn Foods, says: “The response to our No Artificial Ingredients frozen range demonstrates that clear ingredients, strong nutritional cues and convenience resonate with shoppers.
“Bringing Quorn Pieces into chilled gives retailers another familiar and versatile product that answers demand for quick, nutritious meal solutions. It also gives shoppers more choice across the store and creates a further opportunity to recruit consumers into meat free.”
The launch will be supported by a partnership with registered nutritionist, author and podcaster Rhiannon Lambert. The activity will focus on addressing confusion around meat alternatives and demonstrating how Quorn’s No Artificial Ingredients range can help families serve nutritious, convenient meals with ease, including Rhiannon’s recipes for One Pan Enchilada Rice and Hidden Veggie Lasagne.
The No Artificial Ingredients range comprises frozen Quorn Mince, Pieces, Strips, Swedish Style Balls and Fillets, alongside Chilled Mince and the new Chilled Pieces.
[1] Nielsen IQ Retail Measurement, GB – MARLOW FOODS – MEAT FREE, ENTIRE DATASET 11.07.2026
[2] NIQ 24 w 11.07.26
[3] Blue Yonder Q3 2025 brand metrics
[4] Blue Yonder Q3 2025 brand metrics
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