At the same time, the ready-to-drink coffee category continues to evolve, with consumers looking beyond traditional coffee flavours for more varied and indulgent experiences. Vanilla offers a natural extension to the Emmi CAFFÈ LATTE portfolio, bringing a new flavour dimension to the brand while retaining the premium coffee credentials and convenience that consumers know and love.
Georgia Lightbody, Senior Brand Manager at Emmi CAFFÈ LATTE, said:
“We know consumers are increasingly looking for variety and excitement within ready-to-drink coffee, but they still want the quality and great taste that they associate with the café experience.
Vanilla felt like a natural addition to the Emmi CAFFÈ LATTE range. It’s a flavour with enduring appeal that pairs beautifully with coffee, while giving consumers something a little more indulgent to enjoy as part of their everyday routine.
We’ve stayed true to the ingredients that define Emmi CAFFÈ LATTE, combining premium 100% Arabica coffee with fresh Swiss milk and using 100% natural ingredients. The result is a smooth, creamy vanilla coffee that delivers the premium café-inspired experience consumers expect from us, in a convenient ready-to-drink format.
The launch also gives retailers an opportunity to bring newness and variety to the chilled coffee fixture, attracting shoppers looking for premium flavour experiences while building on the strength of the Emmi CAFFÈ LATTE brand.”
The launch forms part of Emmi CAFFÈ LATTE’s ongoing innovation strategy, which continues to evolve the portfolio in response to changing consumer preferences. Following the successful introduction of Zero and High Protein, the addition of Vanilla further broadens the range, giving consumers another way to enjoy a premium café-inspired coffee throughout the day.
Emmi CAFFÈ LATTE Vanilla (230ml) will launch exclusively in Iceland from 14 September 2026, with an RRP of £2.00.
The new flavour will be available in the chilled beverages fixture alongside the wider Emmi CAFFÈ LATTE range.
Vanilla continues to have broad and enduring appeal, offering a familiar and comforting flavour that works particularly well in coffee. As consumers increasingly look to recreate the café experience at home or on the go, there is an opportunity for brands to offer familiar flavours in premium, convenient formats that deliver on both taste and quality.
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