Zero oil, no preservatives, and raised without antibiotics — Grilled Proteins brings restaurant-quality protein straight to athletes and busy households through a flexible direct-to-consumer model — by subscription or one-time order — shipped frozen nationwide through a 72-hour cold-chain partnership with KOLDLINER and delivered locally through a new micro-distribution network with inKOLD Distributors, with grocery retail to follow.
Grilled Proteins has announced the launch of clean-label protein line, bringing air-grilled chicken and beef directly to consumers through a flexible direct-to-consumer model at grilledproteins.com — available by subscription or as a one-time order, delivered frozen to the door.
Grilled Proteins is built on a clean label: real meat, simply seasoned, air-grilled with zero oil, then flash-frozen at peak freshness. No preservatives. No additives. No antibiotics. Just protein in its most natural form — ready from freezer to plate in minutes.
Built for recovery
For athletes and active people, the protein you eat after a workout or an intensive training session is when it matters most. Grilled Proteins delivers a clean, high-quality source built to replenish and rebuild — the right fuel, in the right form, that fits straight into a training routine. The line launches with real momentum across the fitness and athletic community, where trainers and competitors have embraced air-grilled protein as a source they can trust to refuel post-workout.
A model built for how people actually eat
At the center of the launch is a flexible direct-to-consumer model. Customers can subscribe for recurring delivery or buy one-time — choosing their chicken and beef and setting a cadence that matches how they eat and train. Subscriptions flex with real life: members can dial portions up or down, skip, pause, or cancel anytime, while locking in member pricing and first access to new products.
Frozen to the door — without the waste
Grilled Proteins ships direct to consumers using KOLDLINER, a phase-change cold-chain shipping technology that keeps product frozen for up to 72 hours — without dry ice or Styrofoam coolers. The partnership lets the brand deliver frozen nationwide while keeping its clean-label promise all the way to the doorstep: no hazmat handling, no messy coolant, and a reusable, recyclable liner in place of single-use foam.
Close to the customer: local micro-distribution
Speed is part of the promise. Through a partnership with inKOLD Distributors, Grilled Proteins is rolling out a micro-distribution model that positions product in local hubs close to the customer for fast fulfillment — launching initially in Los Angeles, Miami, New York, and Austin, Texas. As the network scales, it turns high-protein eating from a weekly chore into something that shows up frozen, fresh, and ready when it’s needed.
Built to scale into grocery
Grilled Proteins is also built for the retail shelf. With a 12-month frozen shelf life and a fully retail-ready format, the brand is preparing for national grocery and warehouse-club distribution beginning in 2027.
What sets it apart
- Air-grilled with zero oil at every stage of cooking
- Clean label — no preservatives, no additives, nothing artificial
- Made with chicken and beef raised without antibiotics
- USDA-inspected and halal certified
- Flash-frozen (IQF) and vacuum-sealed to lock in freshness — no preservatives needed
- Ships frozen to the door via KOLDLINER — holds temperature for up to 72 hours with no dry ice or Styrofoam
- Fast local delivery through inKOLD distributors, a micro-hub, launching in Los Angeles, Miami, New York, and Austin
- 12-month freezer shelf life; delivered and stored frozen to protect quality
Two launch SKUs
- Chicken — premium chicken breast and thigh
- Beef — crafted from the highest-quality flank and strip steak
“We wanted clean, high-protein food to fit into real life — especially for people who train hard and don’t have time to cook it,” said a spokesperson for Grilled Proteins. “Air-grilling with no oil lets the meat speak for itself, freezing it fresh means we never need a preservative, and partners like KOLDLINER and inKOLD Distributors let us deliver it frozen and fast — so it’s simply there when you need to refuel.”
GRILLED PROTEINS will be available direct to consumers at grilledproteins.com — by subscription or one-time order, with fast local delivery in select markets — and grocery retail rolling out beginning in 2027.
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