Aapa, a new challenger brand entering the UK soft drinks market, has launched into national distribution across Asda and WHSmith simultaneously. Two national listings at launch remains rare for a first-time entrant into the soft drinks category.
People are increasingly looking for drinks that fit better into their lifestyle without giving up on great taste. Aapa has been created around that simple premise: a soft drink designed to make people feel better, bringing together the taste and pleasure people expect from a soft drink but with a meaningful ingredient stack. Rather than sitting within the traditional or functional soft drinks categories, Aapa is carving out its own space built around maximum taste and everyday enjoyment.
Each 330ml can of Aapa contains 7g of fibre, added Zinc and Calcium, antioxidants and real fruit juice, is naturally sweetened, and comes in at just 49 calories, offering genuine taste credentials backed by a substantive ingredient stack.
Available in four flavours – Lemon & Lime, Orange, Wild Berry and Tropical, Aapa lands in Asda and WHSmith stores nationwide, with a 4-pack format supported by an introductory promotional price at Asda and gondola-end placement. Aapa is available in a single 330ml can format and 4x330ml multipacks.
Mark Watkins, Director at Aapa, said: “We created Aapa to help people feel better without asking them to compromise on taste. We wanted to make a soft drink that people genuinely want to drink, while also giving them something more from the ingredients in the can. That’s what makes Aapa different; it’s about bringing great taste and meaningful nutritional benefits together in a way that feels natural for everyday life. Securing national listings with both Asda and WHSmith at launch is a huge endorsement of that proposition and gives us a strong platform to build from.”
Aapa has ambitions to expand its retail footprint and category presence over the coming year, with further retail, sampling and marketing activity planned through to the end of 2026.
Aapa has landed in WHSmith stores nationwide and arrives across Asda’s main estate stores from 19th August. Aapa has an RRP of £2 per 330ml can, alongside an exclusive introductory offer at Asda of 4x 330ml cans for £4 (moving to £5.50 post promotion).
For trade enquiries contact: sales@drinkaapa.com
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