Aldi Portobello set to welcome visitors from around the world after being recognised as an authentic food and drink destination, with hundreds of Scottish products on its shelves.
As millions of visitors descend on Edinburgh for this summer’s Fringe, Aldi is preparing to welcome festival-goers in search of an authentic Scottish food experience.
The Aldi Portobello store has become one of the only supermarkets in Scotland to feature among Edinburgh’s top Things To Do on Tripadvisor, putting it alongside many of the capital’s most iconic visitor attractions.
Recognised for its extensive range with hundreds of Scottish food and drink products, the store is becoming an unlikely foodie destination for international and UK visitors keen to taste the very best of Scotland. In 2026, Aldi topped the National Farmers Union (NFU)’s largest-ever supermarket shelf study for Scottish own-label sourcing, with an average of 65% Scottish-origin products, significantly ahead of other major retailers.
Aldi’s extensive range offers festival-goers the chance to discover produce from some of the country’s best-loved suppliers, including ice cream from Equi’s made with Scottish milk and cream, locally grown berries from Angus Soft Fruits and baked favourites from Brownings, making the Portobello store an unexpected but distinctly Scottish addition to the Fringe itinerary.
To celebrate its new Things To Do status, visitors can also pick up one of Aldi’s limited-edition Edinburgh Fringe postcards for free giving festival-goers a fun way to share their favourite memories and foodie discoveries with friends and family, while inspiring others to experience Edinburgh and its vibrant food scene for themselves.
Alan Leslie, Buying Director at Aldi Scotland said: “The Edinburgh Fringe welcomes millions of visitors from around the world each year, and for many, trying Scotland’s fantastic food and drink is an essential part of the experience.
“We’re proud to work with so many Scottish suppliers to bring high-quality local produce to our shelves, so it’s fantastic that our Portobello store has been listed as somewhere visitors can enjoy an authentic taste of Scotland.
“Whether people are stopping by to sample some of Scotland’s finest produce, picking up essentials before a show or sending one of our limited-edition postcards home to share the excitement of the Fringe, we’re looking forward to welcoming festival visitors through our doors.”
Aldi Scotland has an ongoing commitment to championing Scottish producers, with the supermarket working with a range of local suppliers and investing millions in Scotland’s food and drink industry every year.
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