Juice Burst has launched a major retail activation across more than 150 WHSmith stores to support its rebrand of its Simply Apple and Simply Orange juice range.
Running until 18 August, the campaign celebrates the role Juice Burst plays in everyday moments, reminding shoppers that when life gets hectic, sometimes all you need is great-tasting juice. This will be brought to life through digital screens, in-store displays and shelf fixtures across a nationwide network of high-footfall locations. The activity is expected to deliver more than 22 million shopper impressions, reinforcing awareness of the new range and driving visibility at the point of purchase.
The activation marks the first major retail campaign supporting Juice Burst’s new brand identity and forms part of a wider investment programme to build awareness and support retail partners with impactful marketing that drives visibility and sales.
Scott Snell, CEO of The Juice Burst Drinks Co., says: “Our rebrand of Simply Apple and Simply Orange is an important milestone for Juice Burst, and we’re backing the range with significant shopper marketing to ensure it stands out in-store. By investing in high-impact retail activation across more than 150 WHSmith stores, we’re putting the brand in front of millions of shoppers in busy convenience locations, helping to drive awareness, encourage trial and support sales for our retail partners.”
Daniel Gill, Buyer at WHSmith commented: “We’ve had a fantastic rate of sales since May when we added the core Juice Burst Orange & Apple drinks to our range, surpassing all of our initial forecasts and expectations. Out of 81 new drinks lines we have added to our ranges over the past three months, we have seen Juice Burst continued to remain in the top 5 of our best-selling products.”
This follows the brand launching its new Juice Burst Quench earlier this year in three naturally delicious fruit combinations Berry Fruits, Tropical Fruits and Citrus Fruits, across wholesale and convenience to drive growth in soft drinks and attract a new generation of shoppers. The Quench range is available in 500ml bottles with an MRSP of £1.75 and will be supported by meal deal participation where available, alongside a £1 PMP format for convenience retailers.
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