First UK supermarket listing for the range just six weeks ahead of the publication of Gruffalo Granny
Good Bubble is rolling its Gruffalo bath time range into 268 Sainsbury’s stores from 1 August. It is the first time the range from the children’s personal care brand has been available in a UK supermarket.
The Sainsbury’s stores will stock the Gruffalo Bubble Bath with Prickly Pear Extract 400ml (RRP £5.50) and the Gruffalo Hair & Body Wash with Prickly Pear Extract 250ml (RRP £4.50).
Both products are sulphate-free and made with at least 98 per cent naturally derived ingredients including real prickly pear extract, which helps young and sensitive skin hold its natural moisture. The formulations are dermatologically and ophthalmologist tested for a tear-free wash, and are free from parabens, silicone, PEG, phthalates and artificial colour. Made in the UK and accredited by Cruelty Free International, they are suitable for vegans. In addition, the bubble bath bottle is made from 50 per cent recycled plastic and is fully recyclable.
The listing goes live six weeks before Gruffalo Granny, the first new Gruffalo book in more than 20 years from Julia Donaldson and Axel Scheffler, is published on 10 September. The original has sold over 18.2 million copies in 115 languages.
Good Bubble has held the Gruffalo licence from Magic Light Pictures for eight years. The products are also stocked in Boots, Ocado and Amazon, and the Sainsbury’s rollout gives it its widest national distribution to date.
Amy Lister, Founder and Managing Director of Good Bubble, said: “This listing is monumental for us. Getting into 268 Sainsbury’s stores shows there is real demand for fun, character-led toiletries that are kind to children’s skin and don’t compromise on planet-friendly values.
“We’re two sisters from Manchester – me a mum of three – and we started Good Bubble because we thought bath time should be the best bit of the day rather than the bit everyone dreads. The category is getting busier, and we’re proud to be the original in kind-to-skin, character toiletries.”
Alongside its licensed character ranges, which include The Gruffalo, Room on the Broom, Stick Man, The Snail and the Whale, Zog, Peppa Pig and Paddington, Good Bubble produces its own-brand baby line.
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