Feastables, the chocolate brand founded by Jimmy Donaldson AKA MrBeast, the world’s number one content creator has secured a new nationwide listing for its two top-selling lines. Mr Beast Feastables Creamy Peanut Butter Cups and Mr Beast Feastables Creamy Chocolate Hazelnut, both in 40g packs of two, are now available via Co-op Wholesale’s partners. These new Co-op Wholesale listings mark another milestone in Feastables’ ambitious UK retail expansion, bringing the brand to more communities nationwide, with products that deliver on both taste and responsible sourcing via its Fairtrade credentials.
Joshua Graves, UK&I Commercial Manager at Walkers Chocolate Ltd, Feastables, commented: “As we continue expanding our retail presence across the UK, our new listing with Co-op Wholesale marks a significant achievement. It’s a pivotal partner for us due to its strong presence across local communities right across the UK. Co-op Wholesale provides stock to thousands of independent retailers, Nisa stores and forecourts across the UK – which means even more retailers will be able to stock Feastables.
“We’re passionate about making great-tasting chocolate with high-quality, real ingredients, while also doing things the right way. That means sourcing our cocoa responsibly (Fairtrade), supporting fairer incomes for cocoa farmers, and working with partners that have child labour monitoring systems in place. We want every Feastables product to taste great and help build a better future for the people behind it.”
Robbie Moore, Trading Director at Co-op Wholesale, added: “Feastables is an exciting new addition to our portfolio. We’re always looking for products that combine strong consumer demand with opportunities for our retail partners to grow their sales. With MrBeast’s huge reach and the brand’s popularity, Feastables offers our partners an exciting opportunity to capitalise on a product that we believe their shoppers will love.”
Feastables Creamy Peanut Butter Cup & Creamy Chocolate Hazelnut are available in selected Co-op Wholesale partners’ stores nationwide now.
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