Grocery retailer Asda has announced that Barnsley will be the latest location to welcome its new stand-alone George concept store, as the retailer continues the transformation of its Asda Living portfolio across the UK.
Launching on Thursday 9 July, the Barnsley store will become the newest addition to the growing stand-alone George estate, following the success of previous openings which have seen customers respond positively to the enhanced shopping experience, expanded product ranges and modern store environment.
Situated at Cortonwood Retail Park, the newly transformed store will offer a dedicated destination for fashion and home shoppers, bringing together an extensive range of George clothing for women, men and children alongside an expanded George Home offer featuring bedding, bath, dining and home accessories.
Customers will also be able to shop the latest seasonal collections, including Stacey Solomon’s latest George Home range and selected collections from Yasmin Le Bon’s George fashion edit.
Designed to make shopping easier and more inspiring, the new-format store will feature a dedicated character shop for families, upgraded fitting rooms, additional self-service tills and a streamlined parcel collection service.
The investment forms part of Asda’s ongoing commitment to growing the George brand and creating modern retail spaces that showcase its fashion and home offering while delivering a more convenient experience for customers.
George Vice President Karl Doyle, said: ” We’re excited to bring our latest stand-alone George store concept to South Yorkshire and give local customers an even better way to shop our fashion and home collections.
“This investment in Barnsley reflects our commitment to continuing to grow the George brand and enhancing the experience we offer customers. We’ve created a modern shopping destination that brings together our best fashion and home ranges in one place, and we look forward to welcoming shoppers through the doors in July.”
To allow for the transformation, the existing store will close on Saturday 28 June before reopening on Thursday 9 July.
To celebrate the launch, the first 500 customers who spend £5 or more in-store from 9am on opening day will receive a golden ticket, offering the chance to win between £5 and £500 to spend in-store. The event will also feature a live DJ and a special appearance from award winning Barnsley-born radio personality Stephanie Hirst.
Celebrations will continue on Saturday 11 July with a special launch event from 10am, giving customers the opportunity to take part in a high-energy cyclone challenge for the chance to win George gift vouchers and other prizes.
The Barnsley opening is the sixth store Asda Living store in the UK to be reimagined as a George standalone store and marks the latest milestone in Asda’s plans to strengthen the George brand and create exciting new shopping destinations for customers across the country.
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