Co-op is turning up the taste of summer with the launch of two new stylish Ready-To-Drink cans – Hugo Spritz and Aperitivo Spritz.
Now in-stores, the brand-new grown-up spritz cans are priced at £2.00 and are perfect for picnics, festivals and relaxed gatherings, whilst bringing bar-quality cocktails into a convenient, on-the-go format. Crafted to deliver light, lively flavour profiles, both spritz variants are designed to meet growing shopper appetite for premium, low effort drinking options.
The Hugo Spritz (250ml, 5% ABV) offers a crisp and floral blend, combining elderflower and mint notes, while the Aperitivo Spritz (250ml, 5% ABV) delivers a vibrant mix of grapefruit and herbal flavours. Both cans are finished with a mix of vodka.
The launch comes following continued growth in the ready-to-drink category, with shoppers increasingly seeking convenient, high-quality alcoholic drinks that don’t compromise on taste or experience. In the last 12 weeks alone, Co-op has seen a real demand for ready-to-drink options, with sales showing that Co-op is double-digit outperforming the rest of the market.
Andrew Birdsey, Senior Buying Manager at Co-op, said: “We’ve seen a real surge in demand for ready-to-drink options, particularly those that offer a premium feel without the need for preparation. Spritz serves have become a staple of summer socialising, and we’re excited to bring both Hugo and Aperitivo Spritz cans to our shelves, giving our members and customers an easy way to enjoy these popular drinks whatever the occasion.”
Available from 01 June across Co-op stores nationwide, the new spritz cans are ideal for alfresco moments and spontaneous celebrations, making them a must-have addition to summer shopping lists.
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