Gold Standard Nutrition (GSN), one of the UK’s leading healthy frozen meal brands, has secured its largest-ever retail listing, launching across Co-op stores in Jersey and Guernsey.
The landmark listing marks GSN’s first entry into the Channel Islands, providing consumers with a comprehensive 41-SKU range of healthy, tasty and convenient frozen meals that are high in protein and fibre, but low in sugar.
Launched in 2012, GSN recently celebrated its 14th birthday and its 10 millionth meal sold in the UK. Focused initially as a niche fitness brand for gym-goers that wanted high-protein macros but lacked the time for meal prep, the company has grown significantly at the cutting edge of the mainstream move towards healthy eating without compromising on flavour.
This extensive launch into Co-op’s across Jersey and Guernsey includes 23 GSN ‘Pots of Gold’, five flavoured frozen chicken options and seven wrap flavours.
The deal also marks GSN’s first retail launch for its Signature Meal range – a high-protein range of six frozen meals developed with a Michelin-trained chef and designed for hassle-free dining.
To support the rollout, branded GSN freezer units have been installed across the Channel Islands estate, including two double-door freezers and four single-door freezers, creating a dedicated destination for healthier frozen food choices in-store.
Craig Allen, Founder of GSN, said: “We are incredibly excited to bring GSN to the Channel Islands. This is the largest single retail listing in our 14-year history with 41 SKUs across Pots, wraps, flavoured chicken and our Signature Meal range launching simultaneously across both Jersey and Guernsey.
“The Islands are getting their first ever healthy frozen food offering, and we are proud that GSN is the brand to deliver it.”
Kevin Mowatt, Chief Retail Officer at Channel Islands Co-op, commented: “We are pleased to welcome GSN – a strong addition to our range, offering customers a convenient and high protein, low sugar meal option, providing an increased choice of more healthier and simpler meals.”
GSN offers a vibrant range of globally inspired, protein-packed ready meal flavours ranging from comforting classics to bold, spicy and exotic dishes, designed to keep healthy eating exciting.
The Channel Islands launch further strengthens GSN’s retail growth strategy, demonstrating increasing retailer confidence in the healthy frozen category as consumers seek convenient, nutritious alternatives to traditional frozen ready meals.
For more information, visit www.mygsn.co.uk
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