Delamere has launched a brand-new range of flavoured milks, inspired by some of British sweet maker Swizzels’ most iconic creations, which is set to bring back a little taste of childhood.
The Delamere & Swizzels flavoured milk range features three distinct, nostalgic flavours in a convenient 240ml glass bottle format: Squashies Drumstick Raspberry & Milk, Squashies Rhubarb & Custard and Lemon Refreshers.
Available to retailers from July with an RRP of £1.17, the new products, which mark the brand’s first-ever collaboration, bring something new to retailers’ summer offerings, delivering a refreshing, on-the-go treat for shoppers of all ages.
Inspired by the sweets that have been loved for generations and the simple pleasure of a glass bottle of milk, Delamere & Swizzels flavoured milk has been created to support retailers in driving impulse sales and appealing to the appetite for a contemporary twist on nostalgic flavours, formats and experiences.
Jessica Page, brand manager at Delamere Flavoured Milk, said: “As our first-ever collaboration, the launch of this range with Swizzels is a really exciting milestone. Nostalgia is a huge trend at the moment and by reimagining retro flavours, we’re bringing together trusted heritage, playful nostalgia and great tasting flavoured milk in a way which really resonates with today’s consumers.
“We’re confident that the on-the-go format and traditional glass bottle, coupled with the instantly recognisable Swizzels flavours and notes of nostalgia, will be a hit with a wide range of shoppers looking for something fresh, fun and affordable to try.”
The new range marks the beginning of a long-term partnership between Delamere and Swizzels, with further flavours being explored for key seasonal occasions throughout this year and beyond.
Commenting on the launch, Sarah-Louise Heslop, head of marketing at Swizzels, said: “Collaborating with Delamere felt like a natural fit, given the strong British roots and long-standing reputation for quality and taste that both brands possess. We hope the range will transport consumers back to childhood memories, blending the comfort of the past with a modern twist that appeals across generations and helps both brands tap into new audiences. For retailers, it’s a must-stock in the height of summer with shoppers seeking a refreshing treat that can be enjoyed on days out, picnics, journeys and more.”
The collaboration has been brokered through Blonde Sheep Licensing, who have played a key role in bringing the partnership together and ensuring the successful alignment of both brands.
Natasha Dyson, founder & CEO of Blonde Sheep Licensing, said: “This partnership is a brilliant example of how licensing can bring together two trusted British brands to create something both nostalgic and genuinely exciting for consumers.”
Located in Knutsford, Cheshire, Delamere has been producing award-winning dairy products for more than 40 years. It supplies an extensive range of speciality goat and cows’ milk based products to retail, wholesale and independent customers across the UK and in over 20 markets around the world.
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