GOOD PHATS, the exciting brand that’s redefining the fats category, today confirms the addition of four new flavoured finishing oils; Chilli, Lemon, Garlic and Basil. Made using GOOD PHATS premium Extra Virgin Olive Oil and presented in the brand’s signature squeezy bottle, the premium range will be launching nationwide from July on goodphats.com (RRP: £9.99 /250ml). It will also be available to independents via wholesalers over the coming months.
Unlike traditional flavoured oils, GOOD PHATS oils are co-pressed with fresh ingredients at source. Whole lemons, chillies, garlic & basil are crushed together with the olives during the pressing process, delivering a more authentic and intense flavour profile compared to oils where flavourings are added post-production.
Designed to elevate everyday cooking, each oil includes tasting notes and serving suggestions:
- Chilli pressed with Italian Extra Virgin Olive Oil – Use for drizzling over pizza & eggs, finishing eggs
- Lemon pressed with Italian Extra Virgin Olive Oil – Use for dressing vegetables, finishing meats & salads
- Garlic pressed with Italian Extra Virgin Olive Oil – Use for gentle cooking, finishing meats & vegetables
- Basil pressed with Italian Extra Virgin Olive Oil – Use for dressing tomatoes, finishing meats & salads
Founder Tom Redwood says: “The GOOD PHATS goal is to redefine the oil aisle and put the right fats back at the heart of every kitchen. Our new range of flavoured finishing oils uses our hero Extra Virgin Olive Oil as the base, with the addition of fresh ingredients crushed together at the point of pressing, rather than added to already-produced olive oils. We never wanted to be just another Olive Oil Brand, which is why we’re excited to be bringing even more innovation to our range and the broader category.
Social media has changed how people interact with oil in the kitchen. When you’re watching someone finish a dish on screen, the format matters, and a squeezy bottle performs better than fumbling with a glass bottle. We get it. But the liquid has always come first for us. We’re not going to compromise what’s inside to serve the aesthetic of what’s outside.”.
GOOD PHATS is the invention of Tom Redwood, a chef turned entrepreneur on a mission to make health a tasty pursuit. Believing in a world where fats are revered and not feared, he wanted to create a range of healthy, delicious fats that encourage consumers to unlock their inner chef. Having launched to market at the end of 2024 the brand has seen 100% YOY growth since. The successful product portfolio of premium oils and fats is available in four easy to use formats which can be squeezed, sprayed, spooned and poured.
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