This summer, Archers, The UK’s No.1 Peach Flavoured spiriti, is turning up the flavour, and the glamour, with a deliciously peachy, one-of-a-kind lip gloss gifted with every bottle purchased from selected retailers.
Created in partnership with an award-winning UK cosmetics company, Amelia Knight, this limited-edition lip gloss mirrors Archers’ iconic peach flavour, giving shoppers the chance to get their lips on the ultimate summer accessory, while stocks last.
With the natural and ‘no-makeup makeup’ trend surging, lip gloss has become a staple for under-35s, with 50–60% using it regularly and uptake among Gen Z makeup wearers nearing 75%2. For 2026, lip gloss is set to be one of the season’s must-haves, making this the perfect moment for Archers to deliver a truly peach-powered summer.
With strong heritage and awareness already in place, Archers is focused on adding fresh relevance and energy to the category leaning into fun, flavour-led added value to give shoppers a compelling reason to choose Archers this summer.
The peach lip gloss gift-with-purchase brings the playful spirit of the Archers Make it Peachy campaign to life on pack and in store, and aims to drive talkability, boost engagement and drive rate of sale at the moment of choice.
Alex Shephard, Marketing Manager for Archers says:
“We all know that life isn’t perfect. Make It Peachy is all about making something memorable out of whatever the moment brings. That easy going confidence and glass half full attitude has always been part of Archers DNA, and this little peachy lip gloss captures it beautifully; putting on lip gloss is the kind of low-key ritual that says you’re good to go, without needing a plan — which makes it a perfect centre point for this campaign.”
Attached to the bottle via a neck collar, the lip gloss will be free with 70cl promotional bottles of Archers. Rolled out as part of the brand’s new nationwide listing in Co-op, promotional bottles will also be available across other major retailers throughout the UK.
The campaign will be brought to life through in-store activations including in-store and digital media and amplified through digital content, influencer engagement and printed media, engaging shoppers at every step of the path to purchase.
Davy Knijnenburg, International Customer Marketing Manager at Dutch liqueur producer De Kuyper, believes “creating relevance to standout across the full path to purchase will help us strengthen Archers’ position in the category, and we are excited to see how the UK audience responds.”
Available from 1st June at select Asda, Co-op, Morrisons, Sainsbury’s, Tesco and Waitrose locations while stocks last. The campaign will also be rolled out in on-trade and RTM channels with appropriate tailoring to drive relevance and reward to the customer and consumer.
When life gives you peaches, pucker up! Make it Peachy this summer with Archers peach lip gloss. For more information on Archers please visit archers.com, and @archers_peach on Instagram.
1 By volume sold. Nielson MAT w/e 25.3.26
2 Lip Gloss Market Report. Pristine Market Insights 2025
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