- This weekend, Taste the Difference Jersey Royal Potatoes 450g are just £1 with Nectar Prices, available from Friday 12th June until Sunday 14th June 2026
- Customers can enjoy the seasonal British grown potato at a better than half price, available in selected Sainsbury’s supermarkets
- Price drop comes as bumper crop hits shelves, helping British growers manage increased supplier while giving customers a brilliant summer deal
Shoppers can pick up Taste the Difference Jersey Royal Baby New Potatoes (450g) for £1 with Nectar Prices this weekend (12th –14th June), (£2.20 without Nectar, £2.20, £4.89/kg). Sainsbury’s is investing to bring prices down to better than half price for a limited time, supporting Jersey Royal farmers through a period of naturally peak supply – while giving customers access to fresh, seasonal British produce at great value.
With searches for ‘jersey royal new potatoes’ up +249%1 month-on-month, this unmissable deal comes at the perfect time. With warmer weather returning, Jersey Royals are a go-to for BBQ sides and summer meals – ideal simply tossed with butter, herbs or olive oil, or used in a fresh potato salad.
Richard Crampton, Sainsbury’s Commercial Director for Fresh, said: “Jersey Royals are a true sign of the British summer and taste at their absolute best right now. With a natural crop flush underway, we’re proud to support our growers while offering customers a fantastic Nectar Prices deal just in time for the weekend. By working closely with our suppliers, we can help manage seasonal supply and ensure customers get delicious, great-quality potatoes at exceptional value. Growers continue to receive their usual fair price for their produce as we are covering the cost to bring this better than half price saving to customers”.
A spokesperson at Jersey Royal Company said: “We’re delighted to bring the very best of seasonal produce to Sainsbury’s customers, through our world-famous Jersey Royal potatoes. With the warmer weather on the way, it’s the perfect match for simple, easy cooking Thanks to our long-term partnership with Sainsbury’s, we’re able to bring these beautiful potatoes to customers, with their unique, delicate flavour, making them a true taste of summer – whether simply served with butter, tossed through a fresh salad or savoured alongside seasonal dishes this weekend”.
Taste the Difference Jersey Royal Baby New Potatoes 450g are available for £1 with Nectar Prices in selected supermarkets and online from Friday 12th June until Sunday 14th June 2026.
Terms and conditions of the offers apply**. Subject to availability and while stocks last.
All existing Nectar customers need to do to benefit from Nectar Prices is to scan Nectar at the checkout instore to save. Customers shopping online will have their discounts applied automatically if their Nectar and Sainsbury’s accounts are linked. Those wanting to become a Nectar customer can sign up to Nectar by downloading the Nectar app or visiting www.nectar.com***.
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