Finsbury Food Group is bringing the excitement of this summer’s tournament to supermarket bakery aisles with the launch of not one, but two limited edition Scotland and England Cupcakes.
Created in partnership with the Scottish Football Association and the English Football Association, the cupcakes launch on the 1st of June 2026 in Tesco stores nationwide, just as football fever will be reaching full pitch.
Both packs feature nine vanilla cupcakes inspired by the iconic team colours of England and Scotland, bringing the spirit of this summer’s tournament to life in bakery aisles.
The England cupcakes bring their iconic colours to life with bold swirls of red and white frosting, finished with edible England crests for a fun, match-day inspired bake that is sure to stand out on shelves and at celebrations alike.
The Scotland cupcakes capture the spirit of the Saltire with vibrant blue and white frosting, carefully arranged within the carton to recreate the iconic flag design. Complete with edible Scotland logos and packaging featuring the legendary Rampant Lion, the pack is a proud celebration of Scottish football spirit.
Designed with sharing in mind, each product serves nine people, weighing 0.42kg per cupcake, and has an RRP of £6.00 per pack.
The launch marks the first time Finsbury Food Group has created cupcakes for a major international football competition, building on its long-standing relationship with The FA while also marking an exciting new collaboration with the Scottish Football Association. The launch also adds to the bakery manufacturer’s growing portfolio of football partnerships, which already includes Celtic F.C., Rangers F.C. and Liverpool F.C.
Andrew Scott, Brand Manager at Finsbury Food Group, said: “The World Cup always creates a huge sense of excitement and togetherness, so we wanted to create products that fans up and down the country could enjoy during the competition.
“These cupcakes are designed to be shared and are sure to score big at matchday gatherings and viewing parties throughout the tournament, giving fans a sweet new way to celebrate every goal and nail-biting moment. We’re always looking for new ways to bring excitement to the bakery category, and these products are a great example of that.”
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