Calbee UK, the European subsidiary of Calbee Inc., Japan’s number 1 snack manufacturer1, has launched a range of tasty authentic crisps and snacks in Tesco.
Capitalising on its strong Calbee brand position in Asia, Calbee UK is set to excite and delight shoppers with seven new products including sharing chips and a street food inspired snack.
First to shelf is Asian Style Chips, delivering rich, authentic spices and delicious savoury flavour, with Korean-style Spicy BBQ and Japanese-style Umami Salt flavours.
Next up, inspired by quintessentially Japanese street food, is Takoyaki Balls, a corn puff in a Japanese style BBQ sauce flavour.
Finally, to complete the line-up, we have Calbee Potato Chips in best-selling flavours from Japan, Seaweed & Salt, Honey Butter, Hot & Spicy and Original.
Claire Hooper, Group Marketing Director at Calbee UK, comments:
“As Japan’s number 1 snack maker1, and a leading authentic Asian snack brand, Calbee has access to the best loved flavours and latest trends, tastes and textures from around the world.
“We see globally how taste tourism is influencing snack sales and how this is driving category growth in the UK. In fact, research shows that East Asian snacking brands are seeing volume growth of 26.6% in the last 52 weeks, with the number of buyers up by nearly 13% in the same period2.
“Furthermore, 43% of UK households claim to have bought Japanese or other East Asian snacks in the last 6 months, with 30% of households who have not bought them agreeing that they are interested in buying them3.
“That’s why this partnership with Tesco is so exciting. Not only is it market-leading with a retailer responding directly to shopper demands for East Asian flavours, but it also supports our ambition to take delicious Asian snacks outside of the world food aisle.
“It is a privilege to be delivering authentic, exciting and innovative products to Tesco shoppers that are not just ‘inspired by’ Japan but were originally developed overseas and are well-loved in the country.”
The new range launches in Tesco from 20th May, with each bag of chips available in a 130g sharing bag and Takoyaki Balls in 75g with an RRP of £2 across the range.
For further information about Calbee Group, please visit: www.calbee.co.uk. For regular updates follow: Calbee Group UK Ltd on LinkedIn and @calbee_uk on Instagram.
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