LEADING high-protein healthy meals challenger, The Gym Kitchen, has launched a Lemon Cheesecake Yogurt and a Meat Feast Pasta line in Tesco, alongside a Herby Chicken chilled meal in Asda.
Launching in store this week, the new yogurt is an addition to the brand’s functional snacking range, targeting breakfast, dessert and post-workout occasions across the day – packing in 20g protein per pot.
Meat Feast Pasta joins The Gym Kitchen’s growing Food-To-Go offer, providing a protein-fuelled lunch option at an accessible ‘Meal Deal’ price point, with 28g protein per serving.
Herby Chicken hits the chilled meals fixture, boasting 27g protein and two of your five -a-day, served with both roasted and sweet potatoes, green beans and broccoli.
Meanwhile, the brand’s BBQ Chicken Pasta chilled ready meal launches into Asda and recently launched Ready-to-Eat Meats offers, Chicken & Chorizo Meatballs and Hot Honey Ham are landing in Tesco Express stores.
Together, the wave of launches and listings strengthens The Gym Kitchen’s position within chilled convenience retail, forming part of the brand’s ambitious growth plans across multiple grocery channels and categories.
Founder Segun Akinwoleola, said: “We’re delighted to roll out more exciting NPD across all-day snacking, dessert occasions, Food-To-Go and chilled ready meals, whilst increasing distribution of our existing range.
“Expansion across multiple meal occasions is a major part of our growth plan as consumers increasingly look for ways to fuel up with healthy, wholesome and tasty food options throughout the day.”
- NEW Lemon Cheesecake Yogurt200g: Tesco – £1.30
- NEW Meat Feast Pasta275g: Tesco – £3.25
- NEW Herby Chicken Ready Meal 400g: Asda – £3.75
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