Non-medicated VoltaHeat Warming Gel 50g providing soothing, moisturising comfort with a gentle warming action and VoltaHeat Pain Relief Warming Patch x2 providing deep penetrating heat to relieve pain.
Voltarol is entering the warming product category for the first time with the launch of VoltaHeat Warming Gel and VoltaHeat Pain Relief Warming Patch, designed to meet rising consumer demand[1] for convenient, non-medicated topical products for everyday use.
The launch marks a significant expansion for the trusted Voltarol Family as consumers increasingly seek warming products1 that fit seamlessly into active lifestyles and self-care routines. The move also comes as the non-medicated topical pain relief category continues to grow ahead of the wider pain relief market, with the segment now worth more than £70m and growing at +6%, making it the fastest-growing category within pain relief1.
Designed to support consumers with active and busy lifestyles, the new VoltaHeat range has been developed to meet growing demand for convenient topical warming products amongst shoppers looking for non-medicated options1.
The VoltaHeat Warming Gel provides moisturising comfort with a gentle warming action. The gel warms in just two minutes. It is suitable for use on areas such as back, neck, legs, arms and shoulders. The formula is fast absorbing, non-greasy, and non-sticky, while featuring a pleasant, mild aroma with no strong smell.
The VoltaHeat Warming Patch delivers deep, penetrating heat to help relieve pain and soothe stiff or tense muscles areas. Designed to provide up to 16 hours of warming relief*, the Warming patch helps relax muscle tensions and accelerates recovery. The targeted warming action relieves stiffness, aches and pains, supporting natural movement.
Commenting on the launch, Monica Michalopoulou, Marketing Director at Haleon, said: “We are seeing growing demand for topical warming products that fit seamlessly into active lifestyles, as consumers are increasingly looking for convenient, non-medicated warming options1.
The launch of the VoltaHeat range expands the trusted Voltarol family into non-medicated warming products, helping tap into this consumer demand1.”
The launch will be supported by an awareness-driving campaign later in the year, including social, online video, influencer and PR activity, alongside digital commerce activity launching in May 2026.
Available in Boots from 25th May, VoltaHeat Warming Gel and VoltaHeat Warming Patch are available at RRP £4.99. The range will be widely rolled out from August.
*8 hours warming effect. Long lasting pain relief and therapeutic benefit of continuous low-level heat therapy, extended up to 16 hours after patch removal.
[1] Circana, All Outlets GB incl. Chemists, Pain Relief, Value Sales (£), Unit Sales, 52 w/e 25th April 2026
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