BelVita launches a range of bite-size Mini biscuits

BelVita is expanding its biscuit range with the launch of belVita Honey and Chocolate Chip Minis, a playful bite-sized offering created with families and younger adult consumers in mind, perfectly placed for on-the-go snacking and lunchboxes.

BelVita Honey and Chocolate Chip Minis feature the brand’s signature blend of five wholegrains, and are a source of iron and calcium, providing a healthier alternative to lunchbox snacking as well as cereal bars and sweet biscuits. BelVita Minis provides a great new addition to the family biscuit category, which is worth £219m.[1]

BelVita Minis provide a non-HFSS solution for parents looking for easy, on-the-go options for their families without compromising on taste. Available in a multipack box containing five 19g bags that have only 85 calories, this format is ideal for lunchboxes and early evening snacking.

Nancy Moore, belVita brand manager at Mondelēz International, says: “Belvita Minis are designed to make everyday snacking simple and enjoyable for families. Combining convenience with great taste, they’re well suited to lunchboxes and early evening snacking, making busy routines that little bit easier. BelVita Minis deliver the same signature crunch and taste of belVita in a fun, snackable format.

BelVita Honey and Chocolate Chip Minis – chocolate is the No.1 flavour in healthier* biscuits[2] – will be available the end of May in the grocery channel.

The launch of belVita Minis will be accompanied by a new equity campaign for the belVita brand, backed by a multi-million-pound investment across all channels.

*NielsenIQ defined